Category: THE-BEAUTY

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The best eye-tightening creams take the thinnest, most delicate skin from puffy to smooth—albeit temporarily. Although they may seem gimmicky, many eye-tightening creams come highly recommended by board-certified dermatologists. While their tightening effects are short-lived, collagen-boosting ingredients like peptides have serious long-term benefits, says Lindsey Zubritsky, MD, a board-certified dermatologist based in Ocean Springs, Mississippi. Of course, these creams aren’t bottled-up versions of IPL treatments or a blepharoplasty (eye lift), but they truly help tighten, plump, and firm your undereyes in a pain-free pinch.

Our Top Eye-Tightening Creams

• Best Overall: SkinCeuticals A.G.E Advanced Eye, $125
• Best Lightweight: Dr. Loretta Tightening Eye Gel, $65
• Best for Oily Skin: Kiehl's Super Multi-Corrective Eye Zone Treatment, $60
• Best for Puffiness: Caudalie Resveratrol-Lift Depuffing Eye Cream, $65
• Best for Brightening: Neocutis Lumière Firm, $114

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Does eye-tightening cream work?
• How do you apply eye cream?
• Do you use eye cream or serum first?
• When do you apply eye cream?
• What in-office treatments are available for more intensive eye tightening?
• Meet the experts
• How we test and review products
• Our staff and testers

If your skin-care goals include minimizing the appearance of dark circles, offsetting sagging, smoothing eye wrinkles, or all of the above, an eye cream—especially one with firming benefits—should be the first thing you add to your virtual cart. With that, dive into our favorites below.

Best Overall: SkinCeuticals A.G.E Advanced Eye

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SkinCeuticals

A.G.E Advanced Eye

$125

Bluemercury

Allure shopping director Shanna Shipin applying the SkinCeuticals A.G.E Advanced Eye

Shanna Shipin

Allure contributing commerce editor Deanna Pai applying the SkinCeuticals A.G.E Advanced Eye

Deanna Pai

Why it’s worth it: We continually come back to SkinCeuticals’ A.G.E. Advanced Eye because it’s a past Best of Beauty winner, and many dermatologists swear by it. According to Kunal Malik, MD, a board-certified dermatologist in New York City, this eye treatment combines immediate visible improvements with long-term benefits by addressing advanced glycation end-products (a.k.a. A.G.E.), which naturally develop and build up in our bodies as we age, causing our skin to sag. A.G.E. Advanced Eye’s potent blend of peptides, in particular, helps slow down this process by improving firmness, tightness, and elasticity.

This undereye-tightening cream is also spiked with proxylane, blueberry extract, and flavonoids to help decrease the appearance of crow’s feet, as Lauren Penzi, MD, a board-certified dermatologist, told Allure. "With regular use, patients have definitely noticed a decrease in the appearance of fine lines around the eyes,” she added.

Pai before applying the SkinCeuticals A.G.E Advanced Eye

Deanna Pai

Pai after applying the SkinCeuticals A.G.E Advanced Eye

Deanna Pai

Tester feedback from contributing commerce editor Deanna Pai

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“I have really deep crow’s feet when I smile—the downside of having an expressive face—but this stuff has helped soften their look and keep them from getting further etched in when my face is at rest. It feels balmy and nourishing but not heavy, and I appreciate that it hasn’t seemed to exacerbate the milia around my eyes.” —Deanna Pai, contributing editor

Tester feedback from senior commerce director Shanna Shipin

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"Thanks to genetics and my big cheeks, I've had crow's feet since grade school. The larger smile-induced lines have never bothered me before, but as I've gotten older, there's been a proliferation of fine lines around my eyes, along with overall thinning and loss of suppleness in that area. Lifelong eyelid eczema—and rubbing at said eczema (naturally!)—have not only contributed to premature aging but have also made it very difficult for me to find an eye cream that doesn't irritate my skin. Thankfully, SkinCeuticals' A.G.E Advanced Eye Cream does exactly what I need: it hydrates the area while making it appear tighter and more plump overall without causing irritation. While I haven't seen the darkness under my eyes corrected just yet, I have noticed a plumper, more alive, look to my eyes."—Shanna Shipin, senior commerce director

More to know

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• Who it’s best for: everyone
• Key ingredients: caffeine, peptides, proxylane, flavonoids
• Fragrance-free: yes

Best Lightweight: Dr. Loretta Tightening Eye Gel

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Dr. Loretta

Tightening Eye Gel

$65

Amazon

$65

Dermstore

$65

Revolve

Why it’s worth it: Over years of testing, we’ve found that many tightening creams feel heavy or thick under the eyes. But Dr. Loretta’s Tightening Eye Gel earned a Best of Beauty Award for the opposite reason—its lightweight, cooling formula takes a literal 360-degree approach to rejuvenating the eye area. Tap it around the circumference of each eye, including your upper eyelid, to harness the soothing, hydrating, and firmness-enhancing benefits of tetrapeptide-5, a common peptide, antioxidant-rich nannochloropsis oculata extract (a form of microalgae), and hydrating hyaluronic acid. Together, they help restore tautness, add a burst of moisture, and kick start collagen production for a smoother eye area.

Once applied, it immediately soaks into the skin without any tacky residue, so you can apply makeup right on top (if you want) without worrying about it pilling or looking cakey.

Allure executive beauty director Jenny Bailly applying the Dr. Loretta Tightening Eye Gel

Jenny Bailly

Bailly after applying the Dr. Loretta Tightening Eye Gel

Deanna Pai

Tester feedback from executive beauty director Jenny Bailly

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“I’ve heard a lot of depuffing promises in my day—this clear gel actually makes good on them. I tap it all the way around my eyes (yes, even the lids) to get everything looking a little more taut before I go in with concealer. It also contains peptides and antioxidants that make my eye area smoother when I use it consistently for a couple of months.” —Jenny Bailly, executive beauty director

More to know

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• Who it’s best for: everyone
• Key ingredients: tetrapeptide-5, algae extract, hyaluronic acid
• Fragrance-free: yes

Best for Puffiness: Caudalie Resveratrol-Lift Depuffing Eye Cream

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Caudalíe

Resveratrol-Lift Depuffing Eye Cream

$65

Amazon

$65

Sephora

$65

Revolve

Allure managing editor Alessandra Foresto applying the Caudalie Resveratrol-Lift Depuffing Eye Cream

Alessandra Foresto

Why it’s worth it: If you’re sick of waking up with puffy undereyes, give Caudalie’s Reservatrol-Lift Depuffing Eye Cream a go. The cooling metal applicator feels especially indulgent as a refreshing morning burst, helping to drain any stagnant fluid. Once applied, gently tap in any excess with your fingertips for a dewy, well-rested glow.

Key ingredients include quinoa extract to hydrate and improve elasticity, smoothing peptides, and the brand’s signature resveratrol (derived from grapevine leaves) to help soften the look of fine lines. Add in vegan collagen 1, a lab-crafted substitute for the skin’s own collagen, for a visibly firmer look, plus a dose of hyaluronic acid for that plump finish.

Foresto before applying the Caudalie Resveratrol-Lift Depuffing Eye Cream

Alessandra Foresto

Foresto after applying the Caudalie Resveratrol-Lift Depuffing Eye Cream

Alessandra Foresto

Tester feedback from managing editor Alessandra Foresto

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“Before this eye cream, I was not very good at keeping up with applying eye cream. But the combination of this cream's light formula, its ability to depuff, and its refreshing applicator made me reach for it night after night until it became an unmissable step in my routine. I use it at the end of my routine after a moisturizing serum. My undereyes have become both less puffy and smoother after using a couple of tubes of this eye cream.

I like that the tip has a dispenser on one side and a cooling tip on the other, so you don't have to use your fingers on the delicate area around the eyes. It's also fragrance-free, which is key for my easily irritable skin.” —Alessandra Foresto, managing editor

More to know

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• Who it’s best for: those with puffy undereyes and fine lines
• Key ingredients: quinoa extract, peptides, resveratrol, vegan collagen 1
• Fragrance-free: yes

Best for Oily Skin: Kiehl's Super Multi-Corrective Eye Zone Treatment

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Kiehl's Since 1851

Super Multi-Corrective Eye Zone Treatment

$60

Amazon

$60

Nordstrom

$60

Ulta Beauty

Allure commerce writer Christa Joanna Lee applying the Kiehl’s Super Multi-Corrective Eye Zone Treatment

Christa Joanna Lee

Why it’s worth it: Some eye treatments can be too thick and greasy for those with oily lids—if that’s you, we recommend Kiehl’s Super Multi-Corrective Eye Zone Treatment. The light, cushiony formula melts in quickly, allowing the fine-line-busting niacinamide and plumping collagen peptides inside to get to work improving firmness and evening out skin tone, says Dara Spearman, MD, a board-certified dermatologist based in Fort Wayne, Indiana.

And, it’s not just for your undereyes. “This cream targets all around the eyes—brow bone, eyelid, crow’s feet, and undereye included—which makes it especially helpful for multiple concerns like dark circles and sagging above or below the eyes,” Dr. Spearman adds. If you’re looking for brightening and lifting in a single step, this formula works hard on all fronts.

Tester feedback from contributing commerce writer Christa Joanna Lee

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“I’m a recent eye cream convert, thanks to Kiehl’s Super Multi-Corrective Eye Zone Treatment. I don’t need a mirror to apply it or worry about a greasy film—it sinks in instantly and feels almost weightless. It’s still early days for dramatic results, but a few weeks in, the puffiness under my eyes definitely looks more tamped down.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Who it’s best for: people with dark circles, puffiness, or crow’s feet
• Key ingredients: glycerin, niacinamide, collagen peptides, caffeine
• Fragrance-free: yes

Best for Dark Circles: Alastin Skincare Restorative Eye Treatment

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Alastin Skincare

Restorative Eye Treatment

$128

Amazon

$128

Alastin

Why it’s worth it: No eye cream will erase dark circles or puffiness overnight (if only), but with consistent use, Alastin’s Restorative Eye Treatment will show up for your skin. This rich, nourishing formula tackles all the usual suspects: uneven tone, fine lines, and undereye bags. “It targets discoloration and dullness with retinol, peptides, and antioxidants and smooths fine lines while making the skin look more radiant and refreshed,” says Dr. Spearman.

Green tea extract helps minimize the look of dark circles, while the brand’s proprietary TriHex Technology, a blend of peptides and botanical ingredients, supports the production of new, healthy collagen. But don’t just take our word for it—derms use it themselves: “I often use this in the morning for a subtle brightening effect that layers nicely under makeup,” Dr. Spearman adds.

Allure commerce editor Sarah Han applying the Alastin Skincare Restorative Eye Treatment

Sarah Han

Han after applying the Alastin Skincare Restorative Eye Treatment

Sarah Han

Tester feedback from commerce editor Sarah Han

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“When I look for an eye cream, I want it to do it all: depuff, smooth out texture, and brighten. I won't pretend as if I remember to use eye cream every day, but I try to at least every other day. I usually reach for a retinol eye cream at night, but Alastin's Restorative Eye Treatment has been great for the daytime. There's antioxidant protection à la niacinamide and tons of peptides (my fave) to help support collagen and elastin production—two processes I'm slowly losing as I creep towards my mid-30s. I could still work on getting better/more sleep, but my undereyes certainly look brighter after each application—over time, I've seen some improvement in firmness, but nothing dramatic at my age. And I love a mess-free pump situation.

I've never had any issues with Alastin products and can see why the no-nonsense brand is such a hit with dermatologists. The formulas simply work! The only downside is that I probably wouldn't purchase it myself in a world in which I wasn't a beauty editor and receiving samples to test. But, especially for people with mature skin who may have more funds to spare, I'd definitely recommend.” —Sarah Han, commerce editor

More to know

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• Who it’s best for: people with dark undereye circles or puffiness
• Key ingredients: TriHex Technology, green tea extract, niacinamide, tetrapeptide-30
• Fragrance-free: yes

Best for Dry Skin: Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream

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Estée Lauder

Advanced Night Repair Eye Lift + Sculpt Eye Cream

$85 $72 (15% off)

Amazon

$85

Nordstrom

$85

Ulta Beauty

Why it’s worth it: If you’ve experienced the efficacy of Estée Lauder’s best-selling Advanced Night Repair Serum, you’ll love the Advanced Night Repair Eye Lift + Sculpt Eye Cream. It takes all of the serum’s smoothing benefits and brings it straight to the eye area. This bouncy cream floods the skin with the brand’s proprietary Night Peptide to support nighttime repair, along with caffeine to make tired-looking eyes look brighter.

There’s also 2HA Volume Filler, made from two forms of hyaluronic acid that help plump the look of fine lines, and ferments (like Bifida ferment lysate) that support smoother, firmer-looking undereyes, lids, crow’s feet, and inner corners overnight, so you wake up looking smoother and noticeably more refreshed.

Allure editor in chief Jessica Cruel applying the Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream

Jessica Cruel

Cruel after applying the Estée Lauder Advanced Night Repair Eye Lift + Sculpt Eye Cream

Jessica Cruel

Tester feedback from editor in chief Jessica Cruel

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“I used to think eye cream was a scam. Isn't it just moisturizer by another name? Then, I turned 35. It was then that I decided my dark circles needed special care. I was attracted to this line because I know the power of the best-selling Advanced Night Repair serum. This is a souped-up version customized for eyes. It has a similar lightweight texture but has two types of hyaluronic acid to help plump the area instantly. That minimizes the look of lines, which I appreciate before applying any type of concealer.” —Jessica Cruel, editor in chief

More to know

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• Who it’s best for: those with dry undereyes and fine lines
• Key ingredients: peptides, hyaluronic acid, Bifida ferment lysate, caffeine
• Fragrance-free: yes

Best for Brightening: Neocutis Lumière Firm

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Neocutis

Lumière Firm

$114

Amazon

$114

Dermstore

Why it’s worth it: The ingredient list for Neocutis Lumière Firm reads like a who’s who of skin-care heavy hitters: growth factors for collagen support and cell renewal, proprietary peptides for firmness, caffeine to depuff, and brightening vitamin C for antioxidant protection. “The skin around the eyes is delicate, thin, and prone to milia, which is why I often recommend eye creams like this one that are lightweight, oil-free, and clinically proven to firm, hydrate, and brighten without clogging pores,” says Debra Luftman, MD, a board-certified dermatologist based in Beverly Hills and Calabasas, California. She uses it herself in the mornings to give her eyelids a subtly lifted look throughout the day.

With a silky, quick-absorbing texture that smooths and nourishes without any heaviness, undereyes look brighter, tighter, and more than ready for the next step in your skin-care routine: moisturizers and sunscreen!

Allure editor-in-chief Jessica Cruel applying the Neocutis Lumière Firm

Jessica Cruel

Cruel after applying the Neocutis Lumière Firm

Jessica Cruel

Tester feedback from Cruel

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“This eye cream is one that I use every morning and evening. I use a few dabs under my eyes, then rub in circles from under my eyes to under my brow bone. It feels thick at first, but once it melts in, you feel instant effects. It almost feels like this cream is scaffolding, holding puffiness at bay. You aren't going to see instant results, but for me, I feel more awake. That instant tightening feeling comes from the caffeine in this formula.

There are also plenty of other actives—peptides, growth factors, and vitamin C—to help long-term smoothing under the eyes. It's a pricey eye cream, but that's in part due to the growth factors. This formula is from the same company that brings you Xeomin, so it's got the science behind the price tag.” —Jessica Cruel, editor in chief

More to know

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• Who it’s best for: people with loss of firmness around the eyes and/or dark circles
• Key ingredients: human growth factors (cutaneous lysate), peptides, caffeine, vitamin C
• Fragrance-free: yes

Best for Sunken Eyes: Fig. 1 Pro-Retinol Eye Cream

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Fig. 1

Pro-Retinol Eye Cream

$38

Amazon

$38

Sephora

Why it’s worth it: New York City-based dermatologist Hadley King, MD, is a fan of Fig. 1’s Pro Retinol Eye Cream because it “helps boost collagen with retinyl palmitate (also known as pro-retinol) and peptides, while humectants and emollients plump and smooth the skin.” Where collagen and peptides provide bounce, retinyl palmitate (a gentler, slower-absorbing derivative of vitamin A that’s more suitable for those with sensitive skin) smooths out texture for smooth, soft undereyes. Like all of Fig.1’s products, this cream also features the brand’s signature seed oil blend, which features ceramides, squalane, and hyaluronic acid for deep hydration.

More to know

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• Who it’s best for: those with sensitive skin who want smooth, plump undereyes
• Key ingredients: retinyl palmitate, peptides, seed oil blend (ceramides, squalane, hyaluronic acid)
• Fragrance-free: yes

Best for Hooded Eyes: Revision Skincare DEJ Eye Cream

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Revision Skincare

DEJ Eye Cream

$125

Amazon

$120

Dermstore

Why it’s worth it: If you have hooded eyes (i.e., your lids slightly droop over your eyes), Revision Skincare’s DEJ Eye Cream is highly recommended by Dr. Malik. Specifically formulated for your eye shape and made to target the layer between the epidermis and dermis called the dermal-epidermal junction (hence the DEJ in the name), it delivers a nourishing formula through a pump or a flat metal applicator. (The choice is up to you at checkout.)

This velvety cream “contains antioxidants, peptides, and other actives [like pre and postbiotics, as well as algae] that address the multiple signs of aging around the delicate undereye area,” Dr. Malik says. You can also count on this lineup to help lift the drooping skin around your eyes, improving firmness and elasticity.

More to know

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• Who it’s best for: everyone, especially those with dry skin
• Key ingredients: prebiotics, postbiotics, bioactive peptides, algae extracts, dipalmitoyl hydroxyproline (amino acid)
• Fragrance-free: yes

Best Budget: Eau Thermale Avène Hyaluron Activ B3 Triple Action Eye Cream

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Eau Thermale Avène

Hyaluron Activ B3 Triple Action Eye Cream

$46

Amazon

$46

Dermstore

$46

Ulta Beauty

Why it’s worth it: If Eau Thermale Avène's Hyaluron Activ B3 Triple Action Eye Cream could talk, it would remind you that texture matters just as much as ingredients, especially around the eyes. “While gels can feel refreshing, a true cream like this one delivers long-lasting hydration and structure-supporting actives without greasiness or heaviness,” says Dr. Luftman. Niacinamide, adenosine, and hyaluronic acid work together to firm, smooth, and plump the delicate eye area, while dextran sulfate helps deflate puffiness. The formula also includes antioxidant-rich fruit extracts and nourishing safflower seed oil to boost radiance and support the barrier.

And of course, there’s the brand’s signature base: “Avène’s unique thermal spring water is long recognized for its calming, anti-inflammatory properties,” she adds. Gentle enough for sensitive skin, this cream is a reliable choice for visible tightening and lasting suppleness.

More to know

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• Who it’s best for: people with dry, crepey skin around the eyes
• Key ingredients: hyaluronic acid, niacinamide, adenosine, thermal spring water
• Fragrance-free: yes

Frequently Asked Questions

Does eye-tightening cream work?

Surprisingly, yes. But some have temporary skin-smoothing effects, while others minimize the look of fine lines, sagging, and wrinkles over time with consistent use. Certain skin-care ingredients, like silicates, can have an instantly tightening effect on the undereye area, as Lindsey Zubritsky, MD, a board-certified dermatologist in Ocean Springs, Mississippi, tells Allure. Another way they work is by adding hydration to the eye area. “When the skin is more visibly hydrated, it looks tighter,” says Margarita Lolis, MD, a board-certified dermatologist based in Hackensack, New Jersey.

Collagen-stimulating ingredients, such as peptides, retinol, and vitamin C, also help firm and tighten the delicate skin around your eyes, with consistent use. Keep in mind that eye-tightening creams won’t give you the same undereyes you had the day you were born. They can, however, effectively help diminish the appearance of fine lines, dark circles, and puffiness under your eyes.

How do you apply eye cream?

Dermatologists typically recommend gently tapping eye cream onto your eye area with your ring finger. It places the least amount of pressure on the delicate skin and is less likely to tug at it. Mona Gohara, MD, a board-certified dermatologist based in Connecticut, says to "apply along the orbital bone, not too close to the lash line." You can also "use a chilled roller or gua sha [with your eye cream] for a spa-like boost," she suggests as an optional upgrade.

Do you use eye cream or serum first?

Serum should be applied first, before eye cream. A general guideline experts suggest: Layer your skin-care products from thinnest to thickest consistency.

When do you apply eye cream?

Firming eye cream can be a part of your morning and nighttime skin-care routines. The only caveat: Eye creams formulated with retinol should only be used at night. (In the morning, you can reach for an eye cream with SPF.)

What in-office treatments are available for more intensive eye tightening?

We'll let the pros take it from here: Dr. Gohara recommends radiofrequency microneedling (like Morpheus8), her "go-to for boosting collagen and elastin deep in the dermis." If you're looking for a non-invasive treatment (microneedling is considered minimally invasive, by the way), "ultrasound-based devices like Ultherapy precisely target deeper layers to contour and tighten for a more lifted look," Dr. Gohara adds. But, even with professional treatments, you shouldn't negate your topicals. The strongest, most results-driven combination is always in-office treatments coupled with consistent, at-home care.

Meet the experts

• Mona Gohara, MD, a board-certified dermatologist based in Connecticut
• Margarita Lolis, MD, a board-certified dermatologist at Schweiger Dermatology Group based in Hackensack, New Jersey
• Debra Luftman, MD, a board-certified dermatologist at Schweiger Dermatology Group based in Beverly Hills and Calabasas, California
• Hadley King, MD, a board-certified dermatologist based in New York City
• Kunal Malik, MD, a board-certified dermatologist at Spring Street Dermatology based in New York City
• Dara Spearman, MD, a board-certified dermatologist and the founder of Radiant Dermatology Associates based in Fort Wayne, IN
• Lindsey Zubritsky, MD, a board-certified dermatologist based in Ocean Springs, Mississippi

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best eye-tightening creams, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

Ever feel like your hair seemingly thinned overnight? One day, it’s full and bouncy; the next, it looks a little sparse around your hairline. The best products for thinning hair can help create immediate volume or promote healthier scalps and strands, even if genetics, hormones, or stress aren’t doing you any favors. “Hair thinning is a normal, shared experience that tends to happen as we mature, and hormones are a major factor,” says Carlos Vieira, MD, a board-certified dermatologist based in Philadelphia. Lifestyle factors can contribute, too. “Stress and diet play a big role, and deficiencies in iron or copper can contribute to hair thinning,” says Sandra Petrut, a stylist at Maxine Salon in Chicago. “Chemical treatments, excessive heat, and even scalp conditions like contact dermatitis can also lead to hair loss.”

Our Top Products for Thinning Hair

• Best Overall: Living Proof Full Volume & Root-Lifting Spray, $34
• Best for Hair Growth: Cécred Restoring Hair & Edge Drops, $56
• Best Styling Foam: Bumble & Bumble Thickening High Drama Styling Foam, $35
• Best Root Cover: Madison Reed The Great Cover Up Root Touch Up + Brow Filler, $36
• Best Scalp Serum: Nécessaire The Scalp Serum, $48

Actual hair regrowth takes time, a lot of patience, and a handful of science-proven ingredients, but volumizing hair products can work right away—giving you the illusion of fuller, thicker hair. “There’s no magic bullet for instantly thicker hair in a permanent sense, but styling products with the right ingredients can create the illusion of temporary volume,” says Jerome Lordet, founder and owner of Jerome Lordet Salon, based in New York City.

Powder-based products will often use ingredients like silica and fibers, says Los Angeles-based cosmetic chemist Amanda Lam, while foams and mousses “rely more on hair fixatives—like PVP, acrylates copolymer, or VP/VA copolymer—to create volume.” And these days, a lot of new products on the market, “not only target thinning hair but also support overall hair health, helping hair grow stronger and healthier [over time],’ adds Lordet.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What is the best-proven product for thinning hair?
• Can hair grow back after thinning?
• What are the “Big 3” for thinning hair?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Living Proof Full Volume & Root-Lifting Spray

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Living Proof

Full Volume & Root-Lifting Spray

$34

Amazon

$34

Nordstrom

$34

Ulta Beauty

Former Allure content director Kara McGrath applying the Living Proof Full Volume & Root-Lifting Spray

Kara McGrath

Why we love it: When Allure’s former content director Kara McGrath says this spray “completely changed her at-home blowouts,” you know it’s worth paying attention to. Designed for thinning or baby-fine hair, Living Proof’s Full Volume & Root-Lifting Spray brings the drama in the best way. It’s boosted by the brand’s thickening molecule, plus water-soluble resins that lift your roots without any crunch. Amaranth peptides help plump each follicle so your hair looks fuller, bouncier, and way more blowout-y. Add in a blend of volume-locking polymers, and you’re looking at bumped-up hair density that actually sticks around, too.

McGrath before applying the Living Proof Full Volume & Root-Lifting Spray

Kara McGrath

McGrath after applying the Living Proof Full Volume & Root-Lifting Spray

Kara McGrath

Tester feedback from former content director Kara McGrath

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“It added noticeable volume without making my fine hair feel crunchy or dry. I can still run my fingers through my roots when I use this stuff, which can’t be said of some other volumizers that give me similar oomphy results.” —Kara McGrath, former content director

More to know

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• Key ingredients: resin blend, peptides, mushroom extract, proprietary time-released styling technology
• Fragrance-free: no

Best for Hair Growth: Cécred Restoring Hair & Edge Drops

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Cécred

Restoring Hair & Edge Drops

$56

Ulta Beauty

Allure editor in chief Jessica Cruel applying the Cécred Restoring Hair & Edge Drops

Jessica Cruel

Why we love it: Six years in the making, Cécred was built around the straightforward idea that stronger hair starts at the root, and great formulas should work across every texture. The brand’s Restoring Hair & Edge Drops focus on a concern many people with textured hair know well: thinning around the hairline, which is often caused by tension from tight styles. This lightweight, fast-absorbing serum is designed for fragile edges and thinning spots, helping hair look fuller and stronger over time. Omer Ibrahim, MD, a board-certified dermatologist based in Chicago, says the peptides in the formula show promising evidence for supporting hair growth, while Brattleboro, Vermont-based cosmetic chemist Sherry Backman notes they may help influence follicle signaling and encourage thicker strands.

Biotin and keratin help reinforce the hair shaft to reduce breakage, while ginger extract and fermented rice proteins have been known to support a healthier scalp environment. A subtle sandalwood-musk scent and a refreshing hint of peppermint oil give it a light, cooling feel that makes it feel a little more like self-care.

Tester feedback from editor in chief Jessica Cruel

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“A year ago, I started to notice how my edges seemed to snap with even the slightest slick back. So, I put away the edge brush and picked up these Cécred Restoring Hair & Edge Drops. I'm on my second bottle! It feels like a serum, not so watery that my natural hair reverts, but not too oily either. The smell is divine, and after months of using it, I feel my hairline has become more resilient.” —Jessica Cruel, editor in chief

More to know

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• Key ingredients: bioactive keratin ferment, biopeptide-5, biotin, fermented rice powder, ginger extract, rose extract
• Fragrance-free: no

Best Shampoo and Conditioner: Harklinikken Fortifying Shampoo and Daily Conditioner

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Harklinikken

Fortifying Shampoo

$47

Amazon

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Harklinikken

Daily Conditioner

$55

Amazon

Why we love it: Balancing your scalp’s pH won’t magically reverse thinning or spark brand-new growth, but it does help create the kind of environment where hair can thrive. Think of it like soil for a plant: When the foundation is healthy and stable, follicles have a better shot at doing their job and producing stronger strands. Keeping the scalp slightly acidic also supports the skin barrier, helps calm irritation, and keeps the hair cuticle smoother—small factors that add up to hair that looks and feels healthier over time.

Harklinikken’s Fortifying Shampoo focuses on strengthening while it cleans, using a blend of aloe vera and glycosides to gently lift away buildup without stripping your scalp of its natural oils. The formula pairs cleansing agents with hydrating ingredients like glycerin, betaine, and panthenol. Niacinamide adds a subtle scalp-care element, supporting a healthier environment for hair over time. Follow with the Daily Conditioner, which hydrates with glycerin, another dose of soothing aloe, and avocado oil to smooth strands while keeping them light and bouncy. The silicone-free formula focuses moisture on the lengths, so fine or thinning hair stays soft and airy rather than weighed down.

Allure senior beauty editor Jesa Marie Calaor before applying the Harklinikken Fortifying Shampoo and Daily Conditioner

Jesa Marie Calaor

Calaor after applying the Harklinikken Fortifying Shampoo and Daily Conditioner

Jesa Marie Calaor

Tester feedback from senior beauty editor Jesa Marie Calaor

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“The day I started using Harklinikken's Fortifying Shampoo and Daily Conditioner was the day I realized I might have been settling for less from my hair products. The shampoo thoroughly cleanses without stripping my strands, while the conditioner effortlessly detangles as I work it through the lengths of my hair. The latter feels lighter than some of my other conditioners, but that doesn't mean it skimps out on the moisture. Once dry, my hair feels soft without that filmy or oily residue some conditioners leave behind. My only gripe is that I wish the bottles were bigger—I have such long hair and go through them quickly.” —Jesa Marie Calaor, senior beauty editor

More to know

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• Key ingredients: shampoo: aloe, niacinamide, glycerin, betaine, panthenol; conditioner: glycerin, aloe, avocado oil, lactic acid
• Fragrance-free: yes

Best Hair Oil: Marc Anthony Strictly Curls Strength & Shine Supreme Oil

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Marc Anthony

Strictly Curls Strength & Shine Supreme Oil

$10 $9 (10% off)

Amazon

$9

Walmart

Why we love it: Despite the name, you don’t actually need curls to appreciate Marc Anthony’s Strictly Curls Strength & Shine Supreme Oil. But if you have curls that tend to snap before reaching their full length, this one is especially helpful. This lightweight oil blend is packed with nourishing oils like castor, coconut, almond, and jojoba, which moisturize strands, smooth frizz, and boost shine without leaving hair greasy. Rosemary extract and biotin support stronger-looking hair, while antioxidant-rich ingredients like rice bran, grapeseed, and vitamin E help defend against environmental stressors. Botanical extracts—including aloe, chamomile, and nettle—add an extra layer of conditioning for both the hair and scalp. The texture is surprisingly nongreasy, so a few drops can tame flyaways, add slip, or revive curls between wash days.

Allure associate beauty editor Annie Blay-Tettey before applying the Marc Anthony Strictly Curls Strength & Shine Supreme Oil

Annie Blay-Tettey

Blay-Tettey after applying the Marc Anthony Strictly Curls Strength & Shine Supreme Oil

Annie Blay-Tettey

Tester feedback from associate beauty editor Annie Blay-Tettey

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"I try not to overthink hair oils. Ideally, I just want something that seals moisture into my strands and scalp without leaving it greasy. This oil does just that. I love the nozzle tip which makes it especially easy to apply when I have a protective style in." —Annie Blay-Tettey, associate beauty editor

More to know

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• Key ingredients: castor, coconut, almond, and jojoba oils, rosemary, biotin, rice bran, grapeseed, vitamin E
• Fragrance-free: no

Best Styling Foam: Bumble & Bumble Thickening High Drama Styling Foam

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Bumble and Bumble

Thickening High Drama Styling Foam

$35

Ulta Beauty

Allure contributing commerce writer Christa Joanna Lee applying the Bumble & Bumble Thickening High Drama Styling Foam

Christa Joanna Lee

Why we love it: Thickening. High. Drama. Three words that sound pretty good if your hair likes to fall flat. Bumble and Bumble’s Thickening High Drama Styling Foam gives fine or thinning hair a noticeable lift without veering into crunchy, helmet-hair territory. The airy foam uses the brand’s Strand-Plumping Technology to temporarily expand each strand, helping hair look fuller and more voluminous. Rice peptides add instant body and thickness, while an antioxidant-rich blend with ginger root and resveratrol helps support a healthier scalp environment and defend against external stressors. It also features caffeine, which is a helpful ingredient in thinning-hair products because it can help counter some of the hormonal factors that contribute to hair loss and support the follicles where hair growth begins, says Dr. Vieira. It even doubles as a heat protectant, making it especially handy before a blowout.

Lee before applying the Bumble & Bumble Thickening High Drama Styling Foam

Christa Joanna Lee

Lee after applying the Bumble & Bumble Thickening High Drama Styling Foam

Christa Joanna Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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“My hair probably doesn’t look like it’s thinning, but I had at least twice as much of it seven years ago, pre-kids. Lately, I’ve been shedding in clumps, so I’m doing everything I can to make what’s left look as full as possible. The first time I used Bumble & Bumble’s Thickening High Drama Styling Foam, my hair was a little too air-dried and it didn't distribute as properly as it should—but on properly damp hair (as directed), it’s a different story. As I blow-dry, it gives just enough grip with my round brush to really lift at the roots and build volume where I need it most. There’s a slight hold, too, so the fullness sticks around until my next wash.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: rice peptides, caffeine, ginger root, resveratrol
• Fragrance-free: no

Best Root Cover: Madison Reed The Great Cover Up Root Touch Up + Brow Filler

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Madison Reed

The Great Cover Up Root Touch Up + Brow Filler

$36

Amazon

$36

Ulta Beauty

Allure senior commerce director Shanna Shipin applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

Shanna Shipin

Why we love it: Even though Madison Reed The Great Cover Up Root Touch Up + Brow Filler is technically designed to conceal gray roots and fill in brows, this 2024 Best of Beauty Award winner can also double as makeup, concealing areas where you have sparse hair growth (like around the temples and along the hairline). Once you apply it with the included brush (or spoolie, if you want to be extra-precise), it won't budge—and can even withstand rain and sweat. It also comes in six shades, so most people can find a passable match—and no one will be the wiser.

Shipin before applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

Shanna Shipin

Shipin after applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

Shanna Shipin

Tester feedback from senior commerce director Shanna Shipin

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"After both of my pregnancies, I dealt with a horrifying amount of hair loss, and nothing worked better for me than simply applying hair makeup to my scalp to cover up the bald spots. My biggest area of concern was my hairline, which receded so far back that every time I looked in the mirror, my face just appeared off. I used this Madison Reed cover-up for both of my fourth trimesters, and loved how easy it was to powder a hairline back onto my scalp. The product has great staying powder, and easily comes out in the shower (I'd suggest a detox shampoo to really lift it out of your roots). I love that the brush helps seamlessly blend the powder into my scalp, and that it comes with a really great brow brush and spoolie to tackle your brows at the same time!" —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: keratin, argan oil, ginseng root extract
• Fragrance-free: yes

Best Scalp Serum: Nécessaire The Scalp Serum

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Nécessaire

The Scalp Serum

$48

Amazon

$48

Sephora

McGrath applying the Nécessaire The Scalp Serum

Kara McGrath

Why we love it: If your part’s looking wider or your ponytail feels a little wimpy, Nécessaire’s The Scalp Serum might be your new, low-maintenance fix. This lightweight, fragrance-free formula features 5% capixyl—a blend of red clover extract and a peptide that helps reduce shedding and promote thicker-looking strands. “Some studies have shown it can be just as effective as 3% minoxidil,” New York City-based board-certified dermatologist Michelle Henry, MD, told Allure. But unlike minoxidil, it carries a lower risk of irritation or unwanted facial hair, making it a smart choice for sensitive scalps. It’s also approved by the National Eczema Association, which speaks to how gentle it is. To top it off, the serum includes hyaluronic acid, biotin, and niacinamide to keep your scalp calm, hydrated, and thriving, so your hair can live its best, fullest life.

McGrath before applying the Nécessaire The Scalp Serum

Kara McGrath

McGrath after applying the Nécessaire The Scalp Serum for four months

Kara McGrath

Tester feedback from McGrath

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“[At first,] I did not have high hopes. But then, several months in, my hair started to feel…different. It took two hands to hold it all. My ponytails started to more closely resemble that of the equines they’re named for: thick (for me), shiny, and bouncy. The length, which had previously seemed to tap out just below my collarbones, was reaching mid-boob territory.” —Kara McGrath, former content director

More to know

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• Key ingredients: capixyl, hyaluronic acid, biotin, niacinamide
• Fragrance-free: yes

Best Mask: Ryo Damage Care & Nourishing Treatment

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Ryo

Damage Care & Nourishing Treatment

$19

Amazon

$23

Yesstyle

Why we love it: For those new to K-beauty hair care, it’s all about healthy hair, starting with the scalp. Take Ryo’s Damage Care & Nourishing Treatment. While it smooths and revives damaged strands with nourishing ingredients like pomegranate and camellia oil extracts, the real focus is on what’s happening at the root. Korean ginseng extract and caffeine help support a healthier scalp environment, while rice from Yeoju—an especially nutrient-dense variety grown in mineral-rich soil—adds softness and strength from the root through the lengths. Worried about applying a rich mask near the scalp? “Most masks can clog follicles, but Ryo is designed to touch the scalp,” says Cherin Choi, a hairstylist and colorist based in Los Angeles, noting that it helps lift weak hair while keeping the scalp balanced.

More to know

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• Key ingredients: pomegranate extract, camellia oil, rice, ginseng, caffeine
• Fragrance-free: no

Best for Volume: Oribe Maximista Thickening Spray

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Oribe

Maximista Thickening Spray

$42

Amazon

$42

Nordstrom

Why we love it: If you’re after maximum volume and thickness, look no further than Oribe—the brand stylists swear by for big, bouncy blowouts and that unmistakable luxury finish—with its Maximista Thickening Spray. It’s packed with thickening copolymers to pump up the volume and lock it in, plus amino acids to keep hair strong and moisturized. And because Oribe always goes the extra mile, its signature complex protects against environmental stressors, while built-in heat protection keeps your hair safe from hot tools. If your thinning hair is also prone to frizz, the cetrimonium chloride in this spray provides conditioning and anti-static powers—making it especially helpful for curly hair.

More to know

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• Key ingredients: amino acids, thickening copolymers, cetrimonium chloride
• Fragrance-free: no

Best Mousse: R+Co Rodeo Star Thickening Style Foam

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R+Co

Rodeo Star Thickening Style Foam

$38 $35 (8% off)

Amazon

$38

Dermstore

Why we love it: Creating voluminous hair starts in the shower, but to keep that full, bouncy look going, the right styling products are key, like R+Co Rodeo Star Thickening Style Foam. “This styling foam delivers quick, nonsticky fullness with a soft, touchable feel,” says Petrut. It incorporates skin care-inspired ingredients, like vitamin E to deeply condition hair, kiwi fruit extract to help maintain moisture balance, and aloe vera leaf extract to minimize breakage and add shine, to give hair a fuller, bouncier look. If bold volume is what you’re after, this is your go-to.

More to know

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• Key ingredients: vitamin E, kiwi fruit extract, aloe leaf extract
• Fragrance-free: no

Frequently asked questions

What is the best-proven product for thinning hair?

If you’re experiencing hair thinning, the right products can make a big difference. The best approach focuses on hair growth, scalp health, and follicle strength. “Minoxidil is the most tried-and-true ingredient for hair loss and thinning,” says Dr. Mislankar. (You might recognize it as the main ingredient in Rogaine, which is a minoxidil foam.)

Other ingredients like “biotin, caffeine, rosemary oil, and niacinamide have also been shown to promote the temporary appearance of hair thickness,” says Jae-Manuel Cardenas, a New York City-based hairstylist, who recommends root lifters, volumizing products, and other hairstyle formulas to temporarily deliver fuller hair.

Hair-growth supplements are a dime a dozen, but dermatologists don’t agree on how much they can really help. And since they can come with side effects, it’s important to talk to your doctor first.

Can hair grow back after thinning?

Hair can grow back after thinning, but it depends on the cause. “In some cases, like telogen effluvium—temporary hair shedding caused by stress, illness, or hormonal changes—hair often grows back on its own with time and patience,” says Dr. Mislankar. (For instance, minoxidil won’t do a whole lot for postpartum hair loss, which is caused by hormone changes during and after pregnancy.)

However, if thinning is due to androgenetic alopecia (hereditary hair loss, or female-pattern hair loss), long-term treatments like medications or procedures are usually needed to maintain new growth. “While waiting for hair to regrow, avoiding excessive heat styling or harsh chemicals helps prevent further damage. Volumizing shampoos, leave-in treatments, and proper styling techniques can also make hair appear fuller in the meantime,” she says.

What are the “Big 3” for thinning hair?

The big three for thinning hair are minoxidil, finasteride, and ketoconazole. “They each play a special part in encouraging hair growth. Minoxidil works by widening blood vessels in your scalp, boosting circulation so more nutrients reach your hair follicles—helping to spark new growth and keep shedding in check. Finasteride blocks an enzyme called 5-alpha reductase—the one that turns testosterone into DHT (a.k.a. the hormone that makes hair follicles shrink and leads to thinning). Less DHT means your follicles stay active longer, helping to keep your hair where it belongs. Ketoconazole isn’t just for fighting fungus—it also helps mitigate scalp inflammation, one of the culprits behind hair loss. Research suggests it has mild anti-androgenic properties, meaning it may help minimize DHT’s impact on hair follicles,” says Dr. Mislankar. Together, they can create the ideal foundation for new hair growth.

Meet the experts

• Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont
• Jae-Manuel Cardenas, a senior hairstylist at Ollin Salon NYC by Johnny Ramirez, based in New York City
• Cherin Choi, a hairstylist and colorist based in Los Angeles
• Michelle Henry, MD, a board-certified dermatologist and founder of Skin & Aesthetic Surgery of Manhattan, based in New York City
• Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
• Jerome Lordet, founder and owner of Jerome Lordet Salon, based in New York City
• Sanda Petrut, a stylist at Maxine Salon in Chicago
• Carlos Vieira, a board-certified dermatologist at The Dermatology Specialists based in Philadelphia

How we test and review products

We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?

For our review of the best products for thinning hair, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Alyssa LatellaSave StorySave this storySave StorySave this story

As a beauty director, my job is to test products. So. Many. Products. And while I very much enjoy (and do not take for granted) what a privilege it is to have this career, I just don’t have the time (or the face space) to try everything. (What a fun superpower that would be, though!) As we were selecting the contents for the April Allure Beauty Box, I was thrilled to discover these products—a glossy lip formula, a cooling facial tool, brow-thickening serum, and more—were also new to me. And that’s why this box feels so special. Don’t get me wrong, I’ve since swatched, slathered, and spritzed this assortment to oblivion, but our meet-cute was one for the books. I hope you enjoy exploring all the April box can bring to your spring routine as much as I did. Let’s start something new together!

Unbox It:

• Your first box is only $19.99 (with code BEAUTY), but it's worth over $330!
• Even better: if you sign up for an annual subscription, you get a bonus bundle with brands like L'Occitane, First Aid Beauty, Color Wow, and more ($278 Value!)

GET THE BOX

New Member Gift: Medik8 Exo-PDRN Prismatic + Serum

Why you’ll love it: As an Allure Beauty Box member, you get exclusive early access to a new serum before it launches. This formula is designed to boost skin health for a brighter, firmer look.

How you’ll use it: After cleansing in the morning and/or evening, apply evenly across the face, neck & decolletage using upward strokes.

New Member Gift: Nulastin LASH Follicle Fortifying Serum

Why you’ll love it: Patience is the name of the game when it comes to lash serums. And after using this conditioner—formulated with powerful peptides, hydrating glycerin, and strengthening keratin—twice a day for at least six weeks, you’ll notice longer, more lush-looking lashes, no mascara required.

How you’ll use it: With the brush applicator, draw a thin line from the inner corner to the outer edge on the upper lash line only. Repeat morning and night on clean, dry lids.

YSL Beauty Candy Glaze Lip Gloss Stick in Healthy Glow Plumper, Watermelon High, Flashing Rosé, or Nude Lavalliere

Why you’ll love it: It’s hard to say what’s more luxurious: how this glassy formula looks on lips or its incredibly chic silver tube. Good thing you don’t have to decide! (You did, however, have to choose one of the four gorgeous shades above to receive in your box.) It feels great, too, thanks to the glassy, jelly texture (infused with hydrating hyaluronic acid) and extra- smooth glide.

How you’ll use it: Pop off the cap and twist up the top to dispense the product. Then layer it over lip liner for added definition and a touch more pigment, or wear it solo for a shiny, sheer finish.

Retail price: $43

Nulastin Brow Shape Altering Serum

Why you’ll love it: Overplucked your brows as a teen? We’ve been there. Move on from that damage with this peptide-pumped treatment that helps boost elastin to strengthen hair at the root to prevent fallout. The clear formula doubles as a styler, so consider it the type of two-in-one we actually recommend.

How you’ll use it: After applying your skin care, comb the spoolie through your brow hair in short, upward strokes. Repeat morning and night for 12 weeks for fuller, thicker-looking eyebrows that even Lily Collins would respect.

Retail price: $84

Skin Inc Cryo-Ice Sake Roller

Why you’ll love it: Inspired by the Japanese drink, this pitcher-shaped cryo tool wakes up sleepy undereyes, and temporarily tightens puffiness with a cooling aluminum plate. And it changes color as it chills!

How you’ll use it: Pop this tool into your freezer until it turns pink (we recommend for at least 30 minutes). Let it sit for about five minutes before applying your favorite serum, then gently press the silver end onto skin, starting at the neck and moving upward. Continue massaging until the device is no longer cold, but no more than 30 minutes.

Retail price: $55

by/rosie jane Rosie Travel Spray

Why you’ll love it: You don’t have to be a fan of the woody, perennial flower to enjoy this fragrance, but it doesn’t hurt. With rose oil and its very name, you’d think this scent would veer floral. Instead, white musk and warm amber keep it grounded, so it smells more like you.

How you’ll use it: Spritz onto neck and wrists after moisturizing—it’ll cling to skin and last longer through the day.

Retail price: $29

Omic+ Skincare 10% Tranexamic Acid Face Serum

Why you’ll love it: Move over, vitamin C, there’s another dark spot-reducing ingredient in town—and this serum has 10% of it! It’s also made with moisture- boosting glycerin and hyaluronic acid to hydrate skin as it helps treat (and prevent) hyperpigmentation.

How you’ll use it: Add two or three drops to your moisturizer and apply in the a.m. and p.m. (When using in the morning, don’t forget to apply sunscreen.)

Retail price: $39.99

Belif Aqua Bomb Frozen Cream

Why you’ll love it: No matter when you use this gel-cream—first thing in the morning, before a hot-yoga session, or after a nighttime sweat—you’ll instantly feel refreshed, thanks to its teeny-tiny capsules (made of eucalyptus leaf extract) that cool on contact.

How you’ll use it: Slather a nickel-size dollop onto skin, working your way from the top of your forehead down to your neck. Then fan your face with your hands for an extra-energizing effect.

Retail price: $26

Collage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

The best K-beauty at Nordstrom isn’t just about convenience—it’s the curation that makes discovering the best products feel easy. And that shift is intentional. “The growth of K-beauty is really a reflection of how our customer is evolving,” says Autumne West, Nordstrom’s national beauty director based in Seattle. “Customers are more ingredient-curious than ever, value gentle efficacy, and [are] looking globally for what actually works.” It’s less about chasing a complicated routine and more about building one that fits into your life. “We’re being very intentional…these are products [that] support how people want to care for their skin right now—consistently, gently, and with visible results,” she adds.

Our Top K-Beauty Products at Nordstrom

• Hero Hydrator: CosRx Advanced Snail 96 Mucin Power Essence, $25
• Soothing Milky Goodness: I’m From Rice Toner, $27
• 20 Minutes to Glow: I’m From Rice Glow Peel Off Mask, $28
• Korea Top Seller: Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen, $25
• Custom Fit: Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask, $19
• Silky Makeup Melter: Skin1004 Madagascar Centella Light Cleansing Oil, $22
• Cuddly, Cloud-Like Cleanser: Sulwhasoo Gentle Cleansing Foam, $38

You feel that mindset the second you start browsing. Instead of hopping between niche sites or waiting weeks for international shipping, you get a tightly edited mix of buzzy and tried-and-true brands all in one place. Sulwhasoo, CosRx, Round Lab, and Skin1004 all sitting side by side? Not something you see at most traditional retailers.

And then there’s the part that makes you actually go through with checkout. Fast shipping, easy returns you can handle in-store (no printer gymnastics), and the reassurance that what you’re buying is legit. In a category that moves as fast as Korean beauty, that kind of ease matters. And while there’s always a new viral product making the rounds, Nordstrom’s approach feels a little more grounded—prioritizing what West calls “formats that make a routine feel lighter and more intuitive.” Think: the milky toner you use down to the last drop, the serum that remedies a broken barrier, or a sunscreen you actually want to slather on.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Can I trust buying Korean skin-care products online?
• Meet the experts
• How we test and review products
• Our staff and testers

A Next-Level Dose of Vitamin C: CosRx The Vitamin C 23 Serum

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Cosrx

The Vitamin C 23 Serum

$25

Nordstrom

Allure contributing commerce writer Christa Joanna Lee applying the CosRx The Vitamin C 23 Serum

Christa Joanna Lee

Why it's worth it: Even as a kid, you heard vitamin C was good for your immune system, but your skin benefits, too. At a potent 23% concentration, CosRx’s The Vitamin C 23 Serum doesn’t just dabble; it goes all in on brightening, helping to fade dark spots, smooth texture, and boost overall glow. That high percentage matters because it uses pure ascorbic acid—the most well-studied, biologically active form of vitamin C—so it can act more directly than derivatives to help neutralize free radicals and support collagen production. To round things out, it’s paired with niacinamide and licorice root for added brightness and even tone, while panthenol, allantoin, and squalane cushion potential irritation with hydration and barrier support. Even with those soothing supporting players in the mix, 23% can still feel like a lot—so if you’d rather ease in, there’s also The Vitamin C 13 Serum as a gentler starting point.

Tester feedback from contributing commerce writer Christa Joanna Lee

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“Even with sensitive skin, I went straight for the 23% version of this serum—a bit bold, but I’ve historically done well with vitamin C, so I figured it was worth it. The first thing I noticed is just how thin the formula is. It barely hangs in the dropper, so I’d skip applying it directly to your face and instead dispense it into your hands first to avoid any rogue drips. Texture-wise, it almost reads like a dry oil—it spreads easily and absorbs crazy fast. Don’t expect an instant, mirror-level glow the second it sinks in. It's more about the slow and steady brightness you'll get from using it consistently!” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: ascorbic acid (vitamin C), licorice root, niacinamide, panthenol, allantoin, squalane, caffeine
• Fragrance-free: yes

Hero Hydrator: CosRx Advanced Snail 96 Mucin Power Essence

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Cosrx

Advanced Snail 96 Mucin Power Essence

$25

Nordstrom

Allure commerce editor Sarah Han applying the CosRx Advanced Snail 96 Mucin Power Essence

Sarah Han

Why it's worth it: If CosRx’s Advanced Snail 96 Mucin Power Essence isn’t already on your radar, you must have somehow dodged every corner of skin-care TikTok and Instagram. This K-beauty mainstay has been around since 2014, has made countless laps around the viral skin-care circuit, and—unsurprisingly—has earned a loyal following among Allure editors.“It enriches the skin with panthenol and 96% snail mucin to repair and hydrate,” says Y. Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City.

For the uninitiated, snail secretion filtrate may sound a little out there. Still, it’s essentially a mix of water, glycoproteins, and amino acids that help keep skin hydrated, resilient, and better able to repair itself—similar to how snails protect their own delicate skin. It’s paired with sodium hyaluronate and betaine to draw in moisture, plus panthenol and allantoin to calm and support the barrier. The texture is that signature stretchy, slightly gooey essence, but it sinks in quickly, leaving behind a bouncy, glass-skin finish that K-beauty is famous for.

As for the sourcing, CosRx’s R&D team explains that “snails are placed over a mesh net in a dark and quiet room. As nocturnal creatures, this provides them with a comfortable space to freely roam about. After about an hour, the snails are transferred back to their homes while the mucin is collected and processed for use.”

Tester feedback from commerce editor Sarah Han

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"The texture is so fun and surprisingly not tacky seconds after applying. But more importantly, it gives my skin lots of love, glow, and bounce with every application. It's a must any time of the year." —Sarah Han, commerce editor

More to know

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• Key ingredients: snail secretion filtrate, panthenol, sodium hyaluronate, allantoin
• Fragrance-free: yes

Supple Sensation: I’m From Rice Serum

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I'm From

Rice Serum

$27

Nordstrom

Allure senior commerce director Shanna Shipin applying the I’m From Rice Serum

Shanna Shipin

Why it's worth it: In Korea, especially during the Joseon Dynasty, women—particularly in aristocratic circles—were known to save the milky water left over from rinsing rice (ssal tteumul) into their beauty routines. Rice water is packed with amino acids, vitamins, and starches that soften, gently brighten, and support the skin barrier. I’m From’s Rice Serum takes that old-school idea and gives it a modern upgrade. Instead of leftover rice water, you’re getting 73% fermented rice embryo extract—smaller, more concentrated, and loaded with nutrients to soothe, brighten, and strengthen the barrier thanks to linolenic acid. Niacinamide balances oil and refines the appearance of pores, while a blend of hyaluronic acid and hydrolyzed hyaluronic acid delivers layered hydration—the latter has a smaller molecular size, allowing it to penetrate more easily for deeper, longer-lasting moisture.

Tester feedback from senior commerce director Shanna Shipin

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“I reach for this product when I need a gentle, all-season serum. I'm constantly switching up my skin-care routine—due to testing, but also based on the weather; how humid it is, if my allergies are acting up, if I'm super dry, the list goes on! But the I'm From Rice Serum has been a mainstay through it all. It has a nice, thin texture that's a bit gel-y (but not goopy), and absorbs so quickly. It's become a key hydrating step in my routine, and leaves my skin feeling supple, fresh, and ready for a lightweight moisturizer over top. I also love the packaging. It's a beautiful glass bottle, and the branding feels like a serene cottagecore dream.” —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: rice embryo extract, linolenic acid, niacinamide, hydrolyzed hyaluronic acid
• Fragrance-free: yes

Soothing Milky Goodness: I’m From Rice Toner

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I'm From

Rice Toner

$28

Nordstrom

Han applying the I’m From Rice Toner

Sarah Han

Why it's worth it: Maybe you’re in the camp that still wonders if toner is even necessary, but in Korea, it’s one of those steps people rarely skip. I’m From’s Rice Toner is a longtime K-beauty staple, formulated with rice extract from Korea’s Yeoju region, known for its clean water and nutrient-rich soil. That’s what gives the formula its signature milky look—and its ability to hydrate, soften, and subtly boost radiance in one step. Beyond rice extract to nourish and brighten, niacinamide evens tone and refines the look of pores, while adenosine supports smoother, more bouncy-looking skin. A blend of lightweight emollients keeps things silky, and soothing botanicals like purslane and Japanese elm bark calm irritation. Give it a quick shake, then either soak a cotton pad or pour a little into your palms and press it gently into your skin.

Tester feedback from Han

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"A hydrating toner or essence is a non-negotiable step of my daytime and nighttime routines. I'm From’s Rice Toner is so gentle and great for all skin types: It instantly plumps my skin, giving it a brighter, refreshed look and prepping it for the serums, moisturizers, and sunscreens to follow. Now that we're in the office four days a week, I can't be bothered to wear makeup every day—but, with the help of this toner (which is so worth the hype), at least my skin looks nice and glowy." —Sarah Han, commerce editor

More to know

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• Key ingredients: rice extract, adenosine, niacinamide, glycerin, panthenol, purslane, Japanese elm bark
• Fragrance-free: yes

20 Minutes to Glow: I’m From Rice Glow Peel Off Mask

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I'm From

Rice Glow Peel Off Mask

$28

Nordstrom

Lee applying and removing the I’m From Rice Glow Peel Off Mask

Christa Joanna Lee

Why it's worth it: If you couldn’t tell, Koreans really love their rice—and your skin reaps the benefits in this mask. I’m From’s Rice Glow Peel-Off Mask pairs rice extract with rice bran to gently exfoliate, lift away impurities, and boost brightness while keeping skin hydrated. The rest of the formula is thoughtfully balanced, too. Niacinamide helps even out tone and support the skin over time, while glycerin and panthenol maintain moisture levels. “Ceramides in the formula are particularly important in a peel-off format, since removal can otherwise feel drying,” says Alexandra Bowles, DO, a board-certified dermatologist based in Cincinnati, who notes that it delivers smoothness and glow “without leaning heavily on harsh exfoliating acids.” And if overnight masks aren’t your thing, the thick (but easy-to-spread) formula peels away cleanly in as little as 20 minutes.

Tester feedback from Lee

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“This was my first time trying a peel-off mask, and it instantly brought me back to that weirdly satisfying childhood habit of putting glue on your fingers just to let it dry and peel it off. The texture really does feel glue-like—thick and slightly tacky—but it works fast, so you only have a couple of minutes to spread it evenly before it starts setting. I have dry skin, and it dried in about 20 minutes (oilier skin types may need closer to 40 minutes). When I peeled it off, I was impressed by how juicy and moisturized my skin looked. The photo honestly doesn’t do it justice—this is one of those you-gotta-see-it-for-yourself moments.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: rice extract, jojoba seed oil, niacinamide
• How to use it: leave on for 20 to 40 minutes
• Fragrance-free: yes

Korea Top Seller: Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen

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Round Lab

Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen

$25

Nordstrom

Lee applying the Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen

Christa Joanna Lee

Why it's worth it: Birch trees—often called the “queen of the forest”—have long been tapped for their nutrient-rich sap, especially in early spring before the leaves emerge. That slightly sweet sap is packed with natural moisturizing factors—like amino acids, PCA, and hyaluronic acid—that keep skin hydrated and balanced. It’s this same ingredient that gives Round Lab’s Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen its skin-care-meets-SPF appeal. “It’s a moisturizing sunscreen that is formulated with hyaluronic acid, glycerin, and antioxidants to hydrate and soothe the skin,” says Dr. Chang. Panthenol and purslane extract calm and reduce visible redness, while the lightweight formula blends in easily and layers seamlessly under makeup. And if you’re not already in on it, Korean sunscreens—which are known for blending in seamlessly without a white cast or pilling—are in a league of their own. Consider this a great, dewy place to start.

Tester feedback from Lee

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"I can’t believe it took me this long to try the Round Lab Birch Moisturizing Sunscreen. Now I fully get the hype. It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere." —Christa Lee, contributing commerce writer

More to know

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• Sunscreen type: chemical
• Key ingredients: avobenzone, homosalate, octisalate, birch tree sap, niacinamide, glycerin (no percentages of UV filters listed)
• Fragrance-free: yes

Melts Away Waterproof Eye Makeup: Round Lab 1025 Dokdo Cleansing Oil

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Round Lab

1025 Dokdo Cleansing Oil

$23

Nordstrom

Han using the Round Lab 1025 Dokdo Cleansing Oil

Sarah Han

Why it's worth it: Picture this: Off the coast of Ulleungdo, deep-sea water sits about 5,000 feet below the surface—cold, untouched by sunlight, and naturally filtered over time. It’s rich in magnesium and calcium, which balance out your skin. That’s the mineral-rich goodness packed inside Round Lab’s 1025 Dokdo Cleansing Oil. It also features a blend of plant oils—meadowfoam, grape seed, avocado, and evening primrose—that effortlessly breaks down makeup and sunscreen without leaving behind a greasy film. Meanwhile, panthenol, allantoin, and ceramides support the skin barrier, and multiple forms of hyaluronic acid add a hit of hydration. It emulsifies quickly (we haven’t met a waterproof liner or mascara that stood a chance), then rinses clean, leaving skin soft and comfortable, never tight.

Tester feedback from Han

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“Round Lab's standout products, for me, come from the 1025 Dokdo line, which uses Ulleungdo deep-sea water as its star ingredient. That's what gives the cleansing oil a slightly refreshing feeling, I don't find with other oils I've used. (Apparently, this seawater is extracted 5,000 feet below sea level and stays at a cool two degrees Celsius all year round, so this checks out!) It gets rid of my eye makeup—I love my waterproof, lifeproof gel liners—in the blink of an eye, so it passes my main criteria with flying colors. It leaves my skin feeling baby-soft post-rinse, too. This is pretty niche, but I love how much the pump dispenses at once because of how high it sits. I go heavy on cleansing oil in general, especially when I'm wearing makeup, so this little design detail is appreciated!” —Sarah Han, commerce editor

More to know

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• Key ingredients: meadowfoam seed oil, ceramides, hyaluronic acid, panthenol, allantoin
• Fragrance-free: yes

3x the Vitamin C of Other Citruses: Saturday Skin Yuzu Vitamin C Sleep Mask

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Saturday Skin

Yuzu Vitamin C Sleep Mask

$39

Nordstrom

Han applying the Saturday Skin Yuzu Vitamin C Sleep Mask

Sarah Han

Why it's worth it: Yuzu has a long history in East Asia for skin-softening and wellness rituals—think citrus baths and traditional remedies—so it was only a matter of time before it made its way into a modern, glow-inducing formula. Big bonus: It also boasts three times(!) the vitamin C of most citrus fruits. Saturday Skin’s Yuzu Vitamin C Sleep Mask pairs yuzu with ascorbic acid and niacinamide to brighten and even tone overnight. It’s not just about radiance, though. Glycerin keeps skin comfortably hydrated, while ceramides, cholesterol, and linoleic acid support the barrier. Antioxidant-rich extras like sea buckthorn and vitamin E fend off dullness, and peptides smooth the complexion over time. There’s also a touch of retinol—low on the ingredient list—but since this sleeping mask stays on overnight, sensitive skin types may want to patch-test first.

Tester feedback from Han

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“I like loading up with retinol at night, and this overnight mask is also packed with vitamin C-rich yuzu extract, so my skin is left immediately radiant but also smoother the next morning. And despite piling on hydrating essences and serums beforehand, this doesn't leave my skin feeling overly glowy or sticky. Head's up: The citrusy scent is quite potent, so some people might not be into that, but I love it!” —Sarah Han, commerce editor

More to know

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• Key ingredients: yuzu extract, niacinamide, retinol, ceramides, sea buckthorn
• Fragrance-free: yes

Custom Fit: Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask

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Saturday Skin

Yuzu Vitamin C Butterfly Hydrogel Mask

$19

Nordstrom

Han applying and removing the Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask

Sarah Han

Why it's worth it: If overnight masks simply aren’t your thing, Saturday Skin’s Yuzu Vitamin C Butterfly Hydrogel Mask is a quicker, more targeted option. This cooling, three-piece design hugs the “butterfly zone”—cheeks, nose, undereyes, and crow’s feet—for a snug, second-skin fit that actually stays put. The embossed hydrogel matrix locks in brightening and hydrating ingredients right where you want them. At the center of it all is yuzu (noticing a pattern?) to boost glow and wake up dull, tired-looking skin. Niacinamide and tranexamic acid even tone and refine the look of pores, while ceramides, cholesterol, and peptides support the barrier—so skin looks smoother, brighter, and more refreshed in under 30 minutes.

Tester feedback from Han

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“Though less common, I’m a big fan of these in-between masks (Superegg’s Calm Movement Eye & Cheek Mask is another fave.) Why wouldn’t I? In addition to treating my undereyes, these Saturday Skin butterfly masks address any dry patches on my cheeks (especially prevalent during the colder months and the separate nose patch goes to work on that pore-ridden area. As opposed to the depuffing eye patches I like to throw on quickly in the a.m. before makeup, these masks are a great nighttime option that I like to leave on for longer (up to 30 minutes!) to really let the skin-boosting actives seep in before my all-important beauty sleep picks up the rest of the work.” —Sarah Han, commerce editor

More to know

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• Key ingredients: yuzu, niacinamide, tranexamic acid, ceramides, cholesterol, peptides
• Fragrance-free: yes

Silky Makeup Melter: Skin1004 Madagascar Centella Light Cleansing Oil

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Skin1004

Madagascar Centella Light Cleansing Oil

$22

Nordstrom

Allure contributing commerce editor Deanna Pai using the Skin1004 Madagascar Centella Light Cleansing Oil

Deanna Pai

Why it's worth it: It feels like every time we get comfortable with a cleanser, K-beauty finds a way to raise the bar. Centella asiatica (a.k.a. cica) is already a staple in Korean skin care, but Skin1004 goes a step further by sourcing theirs from Madagascar, where it grows in a relatively untouched environment—known for its soothing, skin-repairing benefits, especially when your barrier is feeling a little off. In the Madagascar Centella Light Cleansing Oil, it’s the very first ingredient, and the formula stays refreshingly simple from there. A blend of lightweight oils—sunflower, olive, and jojoba—melts down makeup, sunscreen, and excess sebum without leaving behind a heavy film.

Tester feedback from contributing commerce editor Deanna Pai

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"I don't want to be dramatic, but this has capital-T transformed by cleansing routine. I got it in a set paired with the brand's Cleansing Ampoule Foam, but this is a non-negotiable first step for melting all of my makeup off before I go in with the lather. It has a generous slip, little to no scent, and a lightweight texture that's easy to emulsify and rinse. My only complaint is that I will need a jumbo size made." —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: Centella asiatica, bergamot, sunflower seed, olive fruit, and jojoba seed oils
• Fragrance-free: yes

Powered by 500 Hours of Fermentation: Sulwhasoo First Care Activating Serum

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Sulwhasoo

First Care Activating Serum

$89

Nordstrom

Former Allure senior news editor Nicola Dall’Asen applying the Sulwhasoo First Care Activating Serum

Nicola Dall'Asen

Why it's worth it: We can spot a filler ingredient from a mile away—but ginseng, especially when Sulwhasoo gets involved, is doing the heavy lifting. The brand ages its ginseng for 500 hours before it ever makes it into the First Care Activating Serum, and then pairs it with a blend of peony root, lotus seed, white lily, Solomon’s seal, and rehmannia to make skin look brighter, stronger, and more energized. It’s not just about glow, either: The formula works beneath the surface, “helping repair the barrier, boost collagen, and fight signs of aging,” says Dr. Chang. And because this is K-beauty, the experience is part of the appeal. “Sulwhasoo’s products always feel luxurious. The herbal extracts give it an elegant, grounding scent that feels so soothing,” adds Hee Jin Kim, MD, a board-certified medical doctor based in Fort Lee, New Jersey.

Tester feedback from former senior news editor Nicola Dall’Asen

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“When my skin's in serious need of extra TLC—as in, spend-an-entire-night-doing-a-12-step-routine serious—this serum is the first thing I grab after my face is double-cleansed. It's the ultimate K-beauty serum in my eyes because its barely-there texture allows me to layer it with as many other serums, sheet masks, and creams as I like without pilling, which is exactly what it's designed to do. Packed with antioxidant ginseng, it works with your other skin-care steps to boost hydration, elasticity, brightness, and overall skin barrier strength. It's a non-negotiable step before I put on any sheet mask, but it works just as effectively on its own.” —Nicola Dall’Asen, former senior news editor

More to know

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• Key ingredients: ginseng, herbal extracts, vitamin C
• Fragrance-free: no

Cuddly, Cloud-Like Cleanser: Sulwhasoo Gentle Cleansing Foam

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Sulwhasoo

Gentle Cleansing Foam

$38

Nordstrom

Allure senior art director Ingrid Fowler using the Sulwhasoo Gentle Cleansing Foam

Ingrid Fowler

Why it's worth it: If you’re someone who dreads that tight, squeaky-clean feeling after washing your face, Sulwhasoo’s Gentle Cleansing Foam is a nice departure. It starts rich and cushiony, then builds into a soft lather that lifts away dirt, oil, and makeup without leaving your skin feeling stripped. True to Sulwhasoo form, it’s infused with ingredients like ginseng and orange peel extract to keep things balanced and comfortable. It also sneaks in a few under-the-radar extras—like chestnut shell extract for mild exfoliation, brightening coix seed, and hydrating yam root—which explains why your skin feels soft after rinsing. Still side-eyeing the price? There’s a mini 50-milliliter size that makes it easy to try (and toss in your travel bag) before you inevitably love it.

Tester feedback from senior art director Ingrid Fowler

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“As the name says, it's super gentle. I find it effectively cleanses without stripping my skin, leaving it soft after use and after following up with a moisturizer. It smells fresh but not too strong, and the bottle looks chic in my bathroom. I prefer a pump bottle like this for easy use on a sink or in the shower. The price is a tad high for a simple liquid-to-foam cleanser, but I love using it so much that it's worth it. I think this would be an effective product for many skin types, thanks to its gentle formula. It's one of my favorite cleansers!” —Ingrid Fowler, senior art director

More to know

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• Key ingredients: herbal extract blend (raspberry, mulberry leaf, mountain yam, cocoa):
• Fragrance-free: no

Frequently Asked Questions

Can I trust buying Korean skin-care products online?

Yes, especially if you’re shopping for Korean beauty products through a trusted retailer like Nordstrom—but it’s still worth paying attention to who you’re buying from. While Nordstrom curates its assortment, some beauty brands like Haruharu Wonder may be fulfilled by third-party sellers. A quick check to make sure the product is sold directly by Nordstrom (rather than a marketplace partner) can give you a little extra reassurance.

It also doesn’t hurt that shopping for K-beauty products at Nordstrom makes the whole process feel low-risk: If something doesn’t work out, returns are easy to handle either online or in-store (no repackaging stress), which isn’t always the case with other e-tailers.

How does Nordstrom curate their K-beauty products?

Nordstrom’s approach to curating K-beauty is, as West puts it, “rooted in thoughtfulness.” Rather than chasing trends, the team looks for brands that “balance innovation with integrity,” prioritizing clinically backed ingredients and formats that make routines feel “lighter and more intuitive”—like toner pads and ampoule-infused treatments that simplify steps while still delivering results. “Transparency matters, too,” she adds, noting a focus on formulas centered on hydration, sensitivity, and barrier health. “Those everyday concerns that resonate across every skin story.” Just as key is how those products are introduced: Nordstrom relies on curation and clear storytelling to “simplify that journey,” spotlighting approachable entry points that make discovery feel effortless rather than overwhelming.

Meet the experts

• Alexandra Bowles, DO, a board-certified dermatologist based in Cincinnati
• Y. Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City
• Hee Jin Kim, MD, a board-certified medical doctor and Medical Director of PureenMD based in Fort Lee, New Jersey

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best K-beauty at Nordstrom, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Paula Bolando; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

Sometimes, you need extra support. Not the emotional kind (though that’s nice, too)—we’re talking about the best boob tapes. Unlike strapless bras that can slip loose, boob tape offers customizable support that works with your outfit. That backless dress? That barely-there top? Consider them handled. It’s support, minus the straps, the bulk, and the constant readjusting.

Boob tape is basically what it sounds like: adhesive body tape that comes in rolls or strips designed to lift, shape, and hold up your breasts. Similar to sticky bras, they’re all about going invisible. Most options are made from breathable materials that flex as you move, keeping everything secure. Plus, they’re made with sensitive skin in mind and come in a wide range of skin tones for a more seamless, invisible finish. Keep reading to see our picks for the best boob tape, plus everything you need to know about safely applying and removing it.

Our Top Boob Tapes

• Best Boob Tape Overall: Cakes Tape, $49
• Best Sizes: Nood Shape Tape, $30
• Best Sweatproof: Booby Tape The Original Breast Tape, $16
• Most Beginner-Friendly: Nippies Precut Tape, $15

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• How to (Safely!) Apply Boob Tape
• How to (Safely!) Remove Boob Tape
• Meet the experts
• How we test and review products
• Our staff and testers

Best Boob Tape Overall: Cakes Boob Tape

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Cakes

Boob Tape

$49

Cakes Body

Why it’s worth it: If you’ve sworn off traditional boob tape but still want something easy to use, gentle on your skin (thanks, silicone!), and reliably holds everything in place, Cakes Tape is definitely worth a spot in your rotation. It’s been such a game-changer when we’re in a rush—no cutting or measuring here—just stick it on, lift, and go. They come in three sizes (small, medium, and large), so you can mix and match to get the shape and lift you want. We use the large strips as the base for the main lift under our breasts, and mix and match the smaller strips to tweak the shape, secure edges, or add more cleavage where needed. There’s even a guide included that walks you through placement for everything from strapless styles to deep V-necks.

Our tester found that once they’re on, they feel surprisingly comfortable (no tugging or pinching) and they stay put all day. And unlike most single-use tapes, they’re reusable: Stick them back onto the sheet, roll them up, and store them in the tube. According to Chicago-based stylist Marlene Anzaldua, they leave no stickiness or residue when you take them off, a welcome change from the familiar super-sticky tape.

The brand says you’ll get up to three wears, but with a little care (a.k.a just popping them back onto the paper sheets they come stuck to), you can probably stretch that even further. They also come in three shades—Honey, Caramel, and Cocoa—and the sheer finish helps them blend more seamlessly across a range of skin tones.

Tester feedback from commerce writer Lily Wohlner

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“TBH, my boobs have been a major insecurity of mine for a long, long time, and I hate always having to rely on a bra to hold them up. This boob tape is one of the only ones that I can rely on for my open back tops and low-cut shirts because it actually holds the girls up without making me feel totally strangled. If you’ve given up on traditional boob tape and would much rather try an option that goes on and comes off without irritating your skin, stays put all day, and doesn’t require cutting and reconfiguring strips, these are definitely worth checking out.” —Lily Wohlner, commerce writer

More to know

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• Materials: silicone
• Colors: 3 (Honey, Caramel, Cocoa)
• Uses: at least 3

Best Sizes: Nood Shape Tape

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Nood

Shape Tape

$30

Amazon

$30

Nordstrom

$30

Revolve

Why it’s worth it: Nood’s Shape Tape is super versatile, as it comes in five colors and two widths—3” (for cup sizes A-D) and 4” (for cup sizes DD+)—making it particularly easy to find the right option for you. Whether you're looking to cover up your nipples, enhance your cleavage, or both, this tape won't let you down (literally or figuratively), no matter your breast size. Another pro? We love that it’s made from hemp, not cotton, as it uses far less water to grow—hence why Nood claims to be the only sustainable boob tape brand, which matters when you’re tossing it after each wear.

More to know

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• Materials: hemp, adhesive
• Colors: 5 (Black Onyx, Espresso, Bronze, Soft Tan, and Buff)
• Uses: 5-8 wears per roll

Best Sweatproof: Booby Tape The Original Breast Tape

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Booby Tape

The Original Breast Tape

$16

Nordstrom

$16

Booby Tape

Why it's worth it: Got a wedding in a humid climate to attend? Want some extra support during your workout? This tape will hold your boobs up even if things get sweaty. Booby Tape is designed to be used for about six hours at a time and is both sweat- and water-resistant. Of course, you can use it year-round, but it’s a nice insurance that this tape will stay in place. It's strong enough to work on all breast sizes, and the 197” roll can last anywhere from 5 to 15 uses (depending on your breast size and how much you need). This makes it one of the longest-lasting options on this list. Plus, if you're allergic to latex, you’re in luck—this roll is completely latex-free.

More to know

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• Materials: cotton, spandex, adhesive, acrylic
• Colors: 4 (Black, Brown, Beige, White)
• Uses: 5-15

Best for Sensitive Skin: Bare Babe Invisible Breast Lift Tape

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Bare Babe

Invisible Breast Lift Tape

$15

Amazon

Why it's worth it: Bare Babe's Boob Tape Kit comes with a 15” strip—this translates to 5 to 15 uses—of tape as well as five pairs of satin pasties to protect your nipples, so you get everything you need for perky, protected breasts in one place. The tape is made with a nylon-cotton blend and a medical-grade, hypoallergenic adhesive that keeps everything in place without damaging your skin (and it doesn’t hurt to take off). However, if you have super-sensitive skin, the brand recommends doing a patch test. And needless to say, don't use it if you've got a sunburn, open sores, or skin disorders—that goes for any brand’s boob tape.

More to know

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• Materials: nylon, cotton, medical-grade adhesive
• Colors: 4 (Creme, Honey, Caramel, Cocoa)
• Uses: N/A

Most Beginner-Friendly: Nippies Precut Tape

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Nippies

Precut Tape

$33

Amazon (2-Pack)

$18

Revolve (Single Pack)

Why it's worth it: According to Los Angeles-based stylist Melony Huber, Nippies may be best known for their nipple covers, but you shouldn’t skip out on the Precut Tape. “This easy-to-use tape feels like a second skin and supports you all day, contouring to your skin and smoothing so you never see it under clothing.” Because it comes in strips (12 pieces—six large and six small), it’s faster to apply than strips you have to pre-measure and cut yourself. “It also never bunches up or wrinkles under your clothing,” she adds, which makes sticking them on and going about your day feel less worrisome. The strips also come in three shades (Creme, Caramel, and Coco), so it’s easier to find a close match.

More to know

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• Materials: 80% nylon, 20% elastane
• Colors: 3 (Creme, Caramel, Coco)
• Uses: N/A

Frequently Asked Questions

How to (Safely!) Apply Boob Tape

King of Prussia, Pennsylvania-based board-certified dermatologist Erum Ilyas, MD, recommends using the tape on clean skin. Dr. Ilyas also suggests avoiding alcohol, toner, or exfoliators on the chest 24 hours before application, as these ingredients can strip the skin and make it more sensitive. She explains you shouldn't moisturize the area with lotion since it can make the tape less effective.

It's important to keep the areola and nipple protected with non-adhesive padding because the skin is "thinner and far more sensitive than the rest of the breast," she says. You probably have at least one helpful product lying around your house: Dr. Ilyas says cotton rounds, hydrogel pads, or even nursing pads do the trick.

How to (Safely!) Remove Boob Tape

Though boob tape isn't necessarily that difficult to adhere to skin, the removal process is a whole other story. First things first, do not—and we repeat, do not—try to rip it off like a bandage, because it can cause unnecessary damage to the skin. (Also, it really hurts.) Instead, Dr. Ilyas recommends soaking a cotton ball or swab in body oil, olive oil, or Vaseline and then rubbing it on the end and under the free edge of the tape to loosen the adhesive. You can also soak the tape with warm, soapy water in the shower, which is especially helpful if the tape is difficult to remove.

Still won't budge? "If the tape does not loosen, soak the tape with body oils or petroleum," Dr. Ilyas recommends. "Apply a piece of plastic wrap to the surface to protect your clothes and surroundings from the oils." Do this for 30 minutes, and then try to gently peel the tape. As a last resort, dip a cotton swab in nail polish remover and wipe that under the tape, but be careful—Dr. Ilyas says this can irritate the skin. (And if the tape still refuses to come off, head to a dermatologist for assistance in this worst-case scenario.)

Once the tape has been removed, it is critical to rehydrate your skin. "Hydrating the skin with an oil-based or petrolatum-based product as the tape is removed will help soothe and heal the skin," Dr. Ilyas says. "Generously applying body oils or petrolatum after the tape is removed will help heal and restore the skin."

In addition to Vaseline, Dr. Ilyas recommends Aquaphor, vitamin E oil, or any barrier cream. While boob tapes are great, she says you should avoid wearing them every day, as this can damage your skin. But for those nights or special events when you want to wear a super intricate dress, you can try one of these boob tapes.

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Aquaphor

Healing Ointment

$14 $13 (7% off)

Amazon

$17

Ulta Beauty

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Vaseline

Healing Jelly Original

$5

Amazon

$6

Ulta Beauty

Meet the experts

• Marlene Anzaldua, a stylist based in Chicago
• Melony Huber, a stylist and founder of clothing brand La Peony based in Los Angeles
• Erum Ilyas, MD, a board-certified dermatologist and founder of AmberNoon based in King of Prussia, Pennsylvania

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best boob tapes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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It's not every day that a celebrity walks you through the breakdown of their nail look, but over the weekend, Lili Reinhart was kind enough to give her fans a guided tour of how she achieved the manicure she wore in her new movie, Forbidden Fruits, to celebrate its opening weekend.

Forbidden Fruits is very The Craft meets Mean Girls, but instead of pink, Reinhart's character is more of a red kinda gal—both in hair color and nail polish color. (OK, and in bloodiness, too. This is a dark horror comedy, after all.)

“This is how we did my cat-eye nails for the movie Forbidden Fruits,” Reinhart starts her TikTok, which gives a view of every step of her manicure, rumored to have been done by her go-to nail artist, Erin Leigh Moffett. First, she shows us the manicure she was starting out with and how that mauve-y nude color was removed.

“Then I told her that I wanted two short nails on one of my hands,” Reinhart says, referring to her right pointer and middle fingers. “And if you don't know why, someone in the comments will tell you.” You may already have a pretty good idea without checking the comments or seeing the movie, but if you're truly clueless and don't want anything spoiled for you, don't read the comments (or ask any of your more sexually au courant friends).

“We did some gel builders so my nails could stay strong throughout the filming process,” she continues. “Then we went in with a layer of a reddish pink as our base. And then we added the silver sparkly cat eye on top of that pink layer and used this little magnet to get that cat eye effect.”

Instead of stopping there, “We then added a jelly kind of red on top, so they're sort of looking like candy apples at this point to me,” she says, “which is intentional, and fitting, because my character's name is Apple.”

Check out the step-by-step in her TikTok below.

TikTok content

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

If your goal is chasing or maintaining that youthful glow, the best growth-factor serums might be your easiest next step, especially if needles and lasers aren’t your thing. But for the uninitiated, what are growth factors? “Growth factors are proteins that play an important role in stimulating cell growth, regeneration, and healing,” says Mina Amin, MD, a board-certified dermatologist in Los Angeles.

Growth-factor serums are also a well-researched and highly effective addition to modern skin care, according to Blair Murphy-Rose, MD, a board-certified dermatologist based in Newport Beach, CA. “Clinical trials have demonstrated their ability to improve skin firmness, hydration, and elasticity,” adds Dr. Murphy-Rose. However, as with all serums, not all growth-factor treatments are created equal. The key types you'll commonly hear about are EGF (epidermal growth factor), which mainly speeds up skin cell turnover and repair, while FGF (fibroblast growth factor) is more focused on supporting collagen and elastin production—think structure and bounce.

Our Top Growth-Factor Serums

• Best Overall: SkinMedica TNS Advanced+ Serum, $295
• Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma, $200
• Best for Early Signs of Aging: Medik8 Liquid Peptides Advanced MP, $94
• Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum, $188
• Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum, $18

You’ll also see a distinction in how those growth factors are sourced: Some formulas use growth factors derived from human stem cell-conditioned media (essentially, those are lab-cultured cells that release a mix of signaling proteins), while others rely on biomimetic or lab-engineered peptides designed to mimic those same signals. Both approaches aim to trigger similar repair pathways in the skin, though they differ in complexity, intensity, and—often—price point.

So, let’s cut to the chase and dive into the formulas dermatologists and editors trust.

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Do growth-factor serums really work?
• Is growth factor better than retinol?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: SkinMedica TNS Advanced+ Serum

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SkinMedica

TNS Advanced+ Serum

$295

Amazon

$295

Dermstore

$295

Bluemercury

Why we love it: A routine Best of Beauty Award winner, SkinMedica’s TNS Advanced+ Serum is a human growth-factor formula that set the standard long before it became a buzzword. If you’re wondering, TNS stands for tissue nutrient solution, a nod to its star ingredient: human fibroblast conditioned media. This serum supplies the skin with growth factors to improve the appearance of fine lines, coarse wrinkles, skin tone, and texture. “SkinMedica received the patent in 2000 for the first cosmetic product with growth factors,” explains Dr. Amin. “It’s one of the most clinically supported growth-factor serums on the market, offering firmer-looking skin in as little as two weeks,” adds Dr. Murphy-Rose.

Allure executive beauty director Jenny Bailly applying the SkinMedica TNS Advanced+ Serum

Jenny Bailly

Bailly after applying the SkinMedica TNS Advanced+ Serum

Jenny Bailly

Tester feedback from executive beauty director Jenny Bailly

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“I say it to any skin-care consumer who will listen: When I use SkinMedica TNS Advanced+ Serum regularly, I get not-infrequent compliments on my skin. When I run out—which I really try to avoid—they start to dry up. This stuff just makes my skin… better. My only beef with this OG serum had been the dual-chamber bottle. SkinMedica just launched totally new packaging for TNS Advanced+, and I've had zero dual-pumping issues with the cleaner, slimmer bottle.” —Jenny Bailly, executive beauty director

Tester feedback from contributing commerce editor Deanna Pai

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“A dermatologist once told me that this stuff was the reason she was well into her 40s before she started using Botox, so I, being in my late 30s, see it as my alternative, too. And while, okay, I do get Botox, I supplement it with this every morning, which keeps my skin firm and smooth. I see it as more preventative than reparative at this point, but I really like the lightweight texture and nonexistent scent. My only gripe is with the dual applicator; sometimes, it only pumps product out from one side, which means I can be left using only one of the enclosed serums for weeks." —Deanna Pai, contributing commerce editor

More to know

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• Key ingredients: growth factor blend, peptide complex, French flaxseed
• Type of growth factor: human
• Fragrance-free: yes
• Who it’s for: aging and sagging skin

Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma

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Dr. Diamond's Metacine

Instafacial Plasma Bioactive Growth Factor Serum

$200

Bluemercury

Allure associate beauty editor Annie Blay-Tettey applying the Dr. Diamond’s Metacine Instafacial Plasma

Annie Blay-Tettey

Why we love it: Jason B. Diamond, MD, a Beverly Hills-based facial plastic surgeon, created the Metacine collection as a take-home version of his famous Diamond InstaFacial—a treatment beloved by the Kardashian sisters and Alex Cooper of Call Her Daddy, and even stamped “dreamy and creamy” by Kate Hudson. While the in-office facial uses lasers, microneedling, and platelet-rich plasma (PRP) to tighten skin, the Metacine system delivers similar effects with two products: plasma and emulsion. Plasma features bioidentical human growth factors to boost skin regeneration, while Emulsion, with retinoids, accelerates cell renewal.

Five years in the making, the formula is backed by an independent (albeit small) clinical study of 35 participants across a range of skin tones, who swapped out their usual routines and were evaluated at four and eight weeks using clinical-grade imaging and self-assessments—so it pulls from both clinical data and real-world use. P.S. Just like PRP, the serum has a red tint, but fear not, it dries down clear.

Blay-Tettey before applying the Dr. Diamond’s Metacine Instafacial Plasma

Annie Blay-Tettey

Blay-Tettey after applying the Dr. Diamond’s Metacine Instafacial Plasma

Annie Blay-Tettey

Tester feedback from associate beauty editor Annie Blay-Tettey

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“I can't put my finger on why I love this serum so much, but my skin drinks it up! It feels ultra hydrating, yet doesn't leave a stick or tacky finish. Over the months I've been using it, I see an improvement in my skin—it's smoother and more supple.” —Annie Blay-Tettey, associate beauty editor

More to know

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• Key ingredients: sodium hyaluronate, polypeptides, 4-hydroxyacetophenone
• Type of growth factor: bioengineered
• Fragrance-Free: yes
• Who it’s for: all skin types

Best for Early Signs of Aging: Medik8 Liquid Peptides Advanced MP

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Medik8

Liquid Peptides Advanced MP

$94

Amazon

$94

Dermstore

$94

Medik8

Why we love it: If Medik8’s Crystal Retinal felt like it was pushing your skin a little faster than you’d like—or you’re pregnant and steering clear of retinoids—this is the kind of serum that slips seamlessly into that same spot in your routine. The Liquid Peptides Advanced MP Serum takes a hi-tech route to smoothing and draws inspiration from in-office aesthetic treatments.

What sets this Medik8 serum apart is its mix of growth factor-inspired “mini proteins,” including oligopeptide-1 (a lab-engineered EGF) alongside a dense lineup of signal peptides, which fit into cell receptors responsible for producing collagen, elastin, and hyaluronic acid. Together, they keep those early expression lines from sticking around long enough to turn into deeper wrinkles, so skin looks smoother the longer you use it.

Allure senior commerce director Shanna Shipin applying the Medik8 Liquid Peptides Advanced MP

Shanna Shipin

Shipin after applying the Medik8 Liquid Peptides Advanced MP

Shanna Shipin

Tester feedback from senior commerce director Shanna Shipin

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“I was so excited to try this product (not least because of the ‘Botox in a bottle’ conversation surrounding it), and let me tell you: This is something worth making room for in your routine, especially if you're pregnant and can't use retinol, or are simply too sensitive for the likes of vitamin A! This formula impressed me right away since it includes peptides that are both fast-acting (as in, you can see an immediate skin-plumping effect) and those that work over time to smooth out deeper-set wrinkles.

The texture is gel-like and can feel a smidge tacky on the fingers (you can see me in the demonstration video smacking it between my hands to show its interesting consistency), but it applies smoothly and feels totally weightless. Part of my love for it comes from that bounce of light you get off the skin right after applying. I haven't experienced pilling with foundation or other moisturizers, and importantly, no instant itchy feeling that I get with some high-performing skin-care products.” —Shanna Shipin, senior commerce director

More to know

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• Key ingredients: peptides (palmitoyl tripeptide-5, palmitoyl tripeptide-1, and acetyl hexapeptide-8), hyaluronic acid, panthenol
• Type of growth factor: oligopeptide-1 (lab-engineered EGF)
• Fragrance-free: yes
• Who it’s for: early signs of fine lines and wrinkles

Best for Sensitive Skin: Haruharu Wonder Black Rice Botanical 2GF Ampoule

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Haruharu Wonder

Black Rice Botanical 2GF Ampoule

$45 $25 (44% off)

Amazon

$55

Nordstrom

Why we love it: It’s not surprising that a K-beauty brand would find a way to make growth factors feel a little less intimidating (and less technical). Haruharu Wonder's Black Rice Botanical 2GF Ampoule swaps traditional lab-grown or animal-derived versions for plant-based EGF and FGF derived from rice to support collagen and elasticity without feeling harsh on skin.

The rest of the fragrance-free formula is basically everything you want when your sensitive skin’s feeling off: fermented black rice for antioxidant support, hyaluronic acid for a glassy, hydrated look, and madecassoside (a classic Korean beauty ingredient derived from Centella asiatica) to calm skin. There’s also adenosine in the mix to smooth the look of fine lines. It’s lightweight, sinks in quickly, and layers without any stickiness.

Allure contributing commerce writer Christa Joanna Lee applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

Christa Joanna Lee

Lee after applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

Christa Joanna Lee

Tester feedback from contributing commerce writer Christa Joanna Lee

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“This is very much a slow-and-steady kind of serum—don’t expect an overnight transformation, which is the case with most skin-care products—but after giving this a few weeks, I started to notice the subtle shifts like my skin looking a bit smoother and less tight from dryness. For my sensitive, reactive skin, the gentler approach is the whole point. This plant-based option lets you dip into growth factors without wondering if you’re going to wake up in a red, hive-y mess. My skin appreciates it!” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: fermented black rice, hyaluronic acid, madecassoside, adenosine
• Type of growth factor: plant-based
• Fragrance-free: yes
• Who it’s for: people with sensitive skin

Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum

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Allies of Skin

Multi Peptides & GF Advanced Lifting Serum

$188

Amazon

$188

Dermstore

$188

Revolve

Why we love it: If firmer, smoother skin is your North Star, Allies of Skin’s Multi Peptides & GF Advanced Lifting Serum turns goals into results. Infused with a 9% lifting peptide complex and a 3% lab-engineered growth factor (SH-oligopeptide-1) complex, “this non-comedogenic serum is designed for those who want to target wrinkles and a loss of skin volume and firmness,” says Brendan Camp, MD, a double board-certified dermatologist based in New York.

The formula goes a step further with copper lysinate/prolinate to soften the appearance of deeper lines, MSM—a sulfur-rich compound that supports skin’s elasticity—for a firmer, more supple feel, and Centella asiatica to keep skin calm amid daily stressors like UV and pollution. Plus, it means that beyond lifting and firming, it improves elasticity, restores hydration, and strengthens the skin barrier, leaving your complexion looking more refreshed.

Allure commerce editor Sarah Han applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

Sarah Han

Han after applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

Sarah Han

Tester feedback from commerce editor Sarah Han

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“Ok, the serious and immediate glow I get from this ultra-silky Allies of Skin serum alone was enough to sell me on it. (My face is freshly rinsed with water in the video—no toners or essences applied beforehand.) But of course, the ingredients are what do the heavy lifting, and when I first read into this product, I knew it meant business.

While I'm only 32, I don't plan on getting injectables or Botox to stave off any fine/expression lines, so this is one of the many preventative topical measures I plan on using consistently to keep my skin looking as firm, lifted, and smooth as possible. This serum sinks into my skin immediately and provides a slight gripping effect that's perfect for makeup—an unexpected bonus, but I'll absolutely take it.” —Sarah Han, commerce editor

More to know

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• Key ingredients: 9% LiftingPeptide Complex, 3% sh-oligopeptide-1 growth factor complex, MSM, copper lysinate, phospholipids, glycolipid
• Type of growth factor: 3% sh-oligopeptide-1 growth factor complex (synthetic)
• Fragrance-free: yes
• Who it’s for: anyone with signs of aging

Best Splurge: Angela Caglia Cell Forté Serum

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Angela Caglia

Cell Forté Serum

$325

Amazon

$325

Nordstrom

$325

Bluemercury

Allure content director Kara McGrath applying the Angela Caglia Cell Forté Serum

Kara McGrath

Why we love it: You could juggle four different serums, or you could use one Best of Beauty Award winner that works as hard as vitamin C, retinol, hyaluronic acid, and peptides combined. Angela Caglia’s Cell Forté Serum uses the brand’s proprietary BIOMSC technology to pack serious multitasking power into a single bottle. This serum uses what’s called human conditioned media from mesenchymal stem cells—basically, the nutrient-rich liquid those cells are grown in, which contains helpful, skin-supporting ingredients. That means it’s packed with growth factors to boost collagen and skin renewal, along with signaling molecules that encourage skin cells to “communicate,” plus calming proteins that support repair and reduce inflammation, according to Dr. Camp.

In layman’s terms, it smooths fine lines, brightens tone, and boosts elasticity. Plus, it deeply hydrates, thanks to tremella mushroom, multi-weight hyaluronic acid, and Bacillus ferment that also support a healthy skin barrier.

Tester feedback from former Allure content director Kara McGrath

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“This super lightweight serum made my skin look glowy in just one use. I particularly like it for the summer months, when I want a serum that hydrates without making me feel sticky.” —Kara McGrath, former content director

More to know

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• Key ingredients: hyaluronic acid, peptides, snow mushroom, mesenchymal stem cell conditioned media, niacinamide
• Type of growth factor: human
• Fragrance-free: yes
• Who it’s for: all skin types

Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum

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The Inkey List

15% Vitamin C and EGF Brightening Serum

$18

Amazon

$18

Ulta Beauty

$18

Sephora

Why we love it: Especially when the seasons start to shift into spring, we inevitably see The Inkey List’s 15% Vitamin C and EGF Brightening Serum popping back up all over our FYP—right when skin’s looking dull and uneven after a long winter and in need of a serious brightening reset. “In addition to plant-derived peptide EGF to target hyperpigmentation, this serum also brightens the skin with 15% vitamin C,” says Omer Ibrahim, MD, a board-certified dermatologist in Chicago. Designed for use in the morning, the serum has a lightweight feel and sinks quickly into the skin—just be sure to layer SPF on top. Vitamin C has antioxidant properties that can boost the efficacy of your everyday sunscreen, though it can’t stand in for sunscreen on its own.

The best part is that “while most epidermal growth-factor serums are over $100, this one is less than $20,” he says. It’s a rare formula that pulls its weight, tackling dullness and fine lines without the usual price tag—though since the EGF is plant-derived, you may need a bit more patience to see those line-smoothing results.

Allure features director Dianna Singh applying The Inkey List 15% Vitamin C and EGF Brightening Serum

Dianna Singh

Singh after applying The Inkey List 15% Vitamin C and EGF Brightening Serum

Dianna Singh

Tester feedback from features director Dianna Singh

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“I often play the field with skin care, but vitamin C serum is one of the few product types I use every morning (the other is—no surprise—SPF). I like the idea of pairing an ingredient I already know and love with one that can help it perform even better—in this case, EGF. The formula is quick to absorb and layered beautifully with my other products—no pilling or stickiness! It does have a little bit of that telltale vitamin C smell, but frankly, I find all the best ones do. It gave my skin a glazed-donut glow immediately, and I'm looking forward to monitoring what it does for my dark spots with continued use.” —Dianna Singh, features director

More to know

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• Key ingredients: vitamin C, plant-derived peptide epidermal growth factor
• Type of growth factor: plant
• Fragrance-free: no
• Who it’s for: those with dark spots

Best for Mature Skin: PCA Skin Pro-Max Age Renewal

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PCA Skin

Pro-Max Age Renewal

$219

Amazon

$219

Nordstrom

$221

Dermstore

Why we love it: Some days call for a multistep routine in the name of self-care. Other days, you just want results—fast. PCA Skin’s Pro-Max Age Renewal is your shortcut to firmer, bouncier skin, powered by growth-factor-mimicking peptides. Unlike traditional growth factors, which can be unstable and struggle to penetrate the skin, these peptides are smaller, more stable, and shown to stimulate collagen and elastin.

“This serum is formulated to penetrate more deeply to trigger collagen production, while micro-algae deliver instant firming and kangaroo paw flower smooths texture,” says Dr. Camp. In other words, it supports the very cells responsible for firmness and elasticity, so skin looks tighter, plumper, and smoother.

Allure contributing commerce writer Christa Joanna Lee applying PCA Skin’s Pro-Max Age Renewal

Christa Joanna Lee

Lee after applying PCA Skin’s Pro-Max Age Renewal

Christa Joanna Lee

Tester feedback from Lee

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“The past six years of mom life have definitely fast-tracked the aging process for my skin (shocking, I know). Uneven texture, dryness, and dullness are my biggest concerns, and PCA Skin Pro-Max Age Renewal makes such a difference in making my skin look juicy and plump. While it works best on freshly cleansed skin, I also love using it midday for a quick pick-me-up. Just remember to follow with sunscreen during the day, since it can make your skin more sensitive to the sun.” —Christa Joanna Lee, contributing commerce writer

More to know

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• Key ingredients: Micro Growth Factor Technology (peptide blend), biopolymers with micro-algae, kangaroo paw flower extract, growth factor–mimicking peptides
• Type of growth factor: growth factor-mimicking peptides (patent-pending MGF technology)
• Fragrance-free: yes
• Who it’s for: anyone with mature skin or early signs of aging

Frequently Asked Questions

Do growth-factor serums really work?

In short, yes. “Data suggest that well-formulated, high-quality growth-factor serums can deliver measurable benefits,” says Dr. Murphy-Rose. “With consistent use, these serums can lead to noticeable improvements in overall skin quality.” Alas, they don’t work overnight. “Like any skin-care product, growth-factor serums should be used for at least two to three months before you can accurately decide if they are effective—or not—for your specific skin concern,” says Dr. Camp. “Consistency is key in treating the skin with a new active ingredient, such as a growth factor.”

According to Dr. Amin, “It is also important to note that not everyone will respond the same way to these serums, and factors like genetics, lifestyle, and diet can influence the outcome.”

Is growth factor better than retinol?

“Growth-factor serums stimulate the skin's natural cellular repair processes, promoting rejuvenation with minimal irritation, making them a great option for sensitive or reactive skin types,” says Dr. Murphy-Rose. “However, they tend to be quite expensive." Retinol, derived from vitamin A, accelerates cell turnover, smooths fine lines, and stimulates collagen and elastin production. Unlike growth factors, retinol can cause skin irritation and requires a gradual introduction into your routine. "Both can support hydration and are powerful tools for addressing signs of aging, but their best use depends on your skin’s needs and tolerance,” Dr. Murphy-Rose adds.

According to Dr. Amin, the decision to use retinol or growth factors depends on what you're looking for in a skin-care routine. “For improving skin texture, retinol may be more effective in the long term due to its ability to promote cell turnover and collagen production,” she says. “Multiple studies have shown the efficacy of retinol and retinoids in reducing fine lines and wrinkles. For very sensitive skin that cannot tolerate retinol, growth factors may be more suitable, especially if you're looking for something less likely to irritate.”

Meet the experts

• Mina Amin, MD, a board-certified dermatologist in Los Angeles
• Brendan Camp, MD, a double board-certified dermatologist and dermatopathologist at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery in the tri-state area
• Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
• Blair Murphy-Rose, MD, a board-certified dermatologist at Schweiger Dermatology based in Newport Beach, California

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best growth factor skin-care products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

Collage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

The best makeup brush sets can make getting ready a lot easier. Instead of guessing which brushes you actually need—or ending up with five different fluffy ones that all do the same thing—a well-curated set gives you the essentials in one go. “I love recommending sets because they remove decision fatigue when someone is building their brush collection,” says Thynna Wagenblast, a makeup artist based in New York City and Los Angeles.

There’s also the practicality factor: Buying a set is usually more cost-effective than picking up each brush individually, and the tools are designed to work together for everything from buffing foundation to blending eye shadow. For beginners, that means less trial and error; for seasoned makeup lovers, it’s an easy way to refresh multiple tools at once. Many sets also come with a brush roll or travel case, which keeps everything organized and protects the bristles when you’re on the go.

Our Top Makeup Brush Sets

• Best for Travel: Sigma Beauty Essential Travel Brush Set, $135
• Best Face Brushes: Morphe Buttery Blends, $28
• Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set, $19
• Best for Beginners: Laura Geller 5-Piece Full Face Brush Set, $49

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What’s the difference between synthetic and natural-hair brushes?
• Can drugstore makeup brushes work as well as expensive ones?
• How do you clean makeup brushes?
• Meet the experts
• How we test and review products
• Our staff and testers

When the brushes are thoughtfully designed—think soft, dense fibers and sturdy handles—blending tends to be easier, and your makeup looks that much more polished. Ahead, the sets we reach for most.

Best for Travel: Sigma Beauty Essential Travel Brush Set

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Sigma Beauty

Essential Travel Brush Set

$135

Ulta Beauty

Allure beauty closet associate Edward Horgan using the Sigma Beauty Essential Travel Brush Set

Edward Horgan

Why it's worth it: Packing makeup for a trip always sounds simple until you're staring at your vanity, wondering which brushes make the cut. Sigma’s Essential Travel Brush Set streamlines things with “a well-edited, versatile set of everything you need for your entire face,” says Nick Barose, a makeup artist based in New York City. The kit includes seven multitasking eye and face brushes that can handle just about anything in your routine, from buffing in foundation to blending shadow or setting concealer.

Since most of us aren’t exactly washing our makeup brushes mid-trip, it's helpful that these are made with synthetic antimicrobial fibers to resist bacterial buildup. They’re also built for life on the go: The metal sleeves that secure the bristles are made with the brand’s corrosion-resistant SigmaAlloy, helping prevent wobbling or loosening—even after getting jostled around in a suitcase or carry-on. And when you’re done getting ready, everything tucks neatly into a slim carrying case that keeps the brushes protected en route.

Horgan before using the Sigma Beauty Essential Travel Brush Set

Edward Horgan

Horgan after using the Sigma Beauty Essential Travel Brush Set

Edward Horgan

Tester feedback from beauty closet associate Edward Horgan

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“These brushes have great handles and a nice soft feel on the face! They’re a great size for traveling and I love the fact that they come with a tube case so you can keep them all in one place on a desk or countertop. It’s hard to find quality high performance brushes in a travel size so an essential kit like this is super convenient. Although the brushes are nice, I would’ve preferred one more condensed face brush compared to the angled eye brush it came with. I had to use another brush at my desk for my creams because the face brushes it came with were for liquid and powder specifically.” —Edward Horgan, beauty closet associate

More to know

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• Bristle material: synthetic
• What’s included: 7 brushes and a travel case
• E30 Pencil Brush (eyeliner brush)
• E40 Tapered Blending Brush (eye shadow brush)
• E55 Eye Shading Brush (eye shadow brush)
• E65 Small Angle Brush (brow/eyeliner brush)
• F30 Large Powder Brush (powder brush)
• F40 Large Angled Contour Brush (blush/bronzer brush)
• F60 Foundation Brush (cream/liquid foundation brush)

Best Eye Brushes: EcoTools Sea Gems Eye Makeup Brush Set

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EcoTools

Sea Gems Eye Makeup Brush Set

$16

Ulta Beauty

Allure senior commerce editor Sarah Felbin using the EcoTools Sea Gems Eye Makeup Brush Set

Sarah Felbin

Why it's worth it: If you’ve ever tried doing a full eye look with just one brush, you know it’s a bit like cooking dinner with only a spoon—it technically works, but it’s not exactly ideal. EcoTools’ Sea Gems Eye Makeup Brush Set gives you five multitasking tools so each step of your eye makeup performs the way it’s supposed to. One brush provides an even wash of color, another blends out the crease, a smaller smudge brush softens liner along the lash line, and an angled brush helps place pigment right where you want it. The brushes work with liquid, cream, powder, or stick shadows, so you’re covered no matter your formula of choice.

Even better: The handles are made with ocean-bound recycled plastic, part of EcoTools’ mission to make beauty tools a little more planet-friendly—and the dreamy, sea-inspired colors give the brushes a subtle beachy vibe that looks pretty cute sitting on your vanity, too.

Tester feedback from senior commerce editor Sarah Felbin

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“This brush set actually makes eye shadow feel foolproof. My most used is the All-Over Eye Brush—the larger size and rounded shape are perfect for applying a smooth, seamless wash of color in seconds. I'm also a big fan of the teeny tiny Smudge Brush for sweeping color along my lower lash line or smoking out my eyeliner. The entire set is easy to use, easy to clean, and well-made (no shedding bristles here). Plus, each brush is labeled on the handle, which comes in handy on days when I'm speeding through my makeup routine.” —Sarah Felbin, senior commerce editor

More to know

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• Bristle material: synthetic
• What’s included: 5 cream/powder/liquid eye brushes:
• All-Over Eye Brush
• Tapered Eye Brush
• Blending Eye Brush
• Smudge Brush
• Angled Shadow Brush

Best Face Brushes: Morphe Buttery Blends 4-Piece Face Brush Set

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Morphe

Buttery Blends 4-Piece Face Brush Set

$28

Ulta Beauty

Allure senior editor Jesa Marie Calaor using the Morphe Buttery Blends 4-Piece Face Brush Set

Jesa Marie Calaor

Why it's worth it: True to the name, the plush “buttery” bristles in Morphe’s Buttery Blends 4-Piece Face Brush Set make blending feel almost effortless. The set includes four face brushes designed to cover the key steps of your base routine, from buffing out concealer to blending blush and sculpting bronzer. The standout is the medium-angled powder bronzer brush—exclusive to this set—which hugs the natural curves of your cheekbones to softly diffuse color.

Another perk: The bristles are infused with silver ions, which help inhibit the growth of odor-causing bacteria on the fibers, which is always a nice bonus since you likely use complexion brushes more than the others in your kit. No matter if you’re using creams, liquids, or powders, the plush, soft bristles ensure a flawless blend every time.

Calaor before using the Morphe Buttery Blends 4-Piece Face Brush Set

Jesa Marie Calaor

Calaor after using the Morphe Buttery Blends 4-Piece Face Brush Set

Jesa Marie Calaor

Tester feedback from senior editor Jesa Marie Calaor

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“I use this product every day. I don't always use each brush for its intended purposes: For example, I sometimes use the Slanted Blush Brush for bronzer, the Domed Concealer Brush for sculpting my nose, and the Slanted Cream & Liquid Bronzer Brush for my CC cream. But that's the beauty of this set—four brushes can be used for so many different types of product. That's major, especially with how often I travel—I never feel like I left a tool that I need at home. The bristles are so soft and the pouch it comes in is so convenient.” —Jesa Marie Calaor, senior editor

More to know

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• Bristle material: synthetic
• What’s included: 4 complexion brushes:
• M133 Domed Concealer Brush (cream/liquid concealer brush)
• M202 Slanted Blush Brush (cream/liquid/powder blush brush)
• M242 Slanted Cream & Liquid Bronzer Brush (cream/liquid bronzer brush)
• M244 Medium Angled Powder Bronzer Brush (powder bronzer brush)

Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set

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Real Techniques

Everyday Essentials Makeup Brush & Sponge Set

$19

Amazon

$20

Ulta Beauty

Why it's worth it: If your makeup routine is more about the basics than full glam—or you need a downsized kit to toss in your carry-on—Real Techniques’ Everyday Essentials Makeup Brush Set is a great place to start. The kit includes four versatile brushes—three for the complexion and one for the eyes—plus the brand’s Miracle Complexion Sponge (a 2025 Best of Beauty winner!), with a unique three-sided design that helps you tap, blend, and buff complexion products with ease.

“If you’re a newbie or minimalist when it comes to makeup, this set is affordable and versatile,” says Kierra Lanice Wray, a makeup artist based in Lansing, Michigan. “If you don’t have a blush handy but you have bronzer, it’s okay to use the 400 Blush Brush for bronzer,” she says. And the 300 Deluxe Crease Brush isn’t just for shadow: “It also diffuses concealer beautifully.” In other words, you’re covered for face, cheeks, and eyes with just one set.

Felbin using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

Sarah Felbin

Felbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

Sarah Felbin

Tester feedback of the Real Techniques Everyday Essentials Makeup Brushes from Felbin

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“When I first checked the price on this set, I was shocked—for less than $4 per tool, they perform beautifully and feel much more expensive than they are! The sleek, brushed metal handles have a nice weight to them, and the bristles feel super-soft (plus, they don't fall out as I'm using the brushes). Each brush applies powders and creams flawlessly, making all of my products very easy to blend without disturbing the layers underneath." —Sarah Felbin, senior commerce editor

Tester feedback of the Real Techniques Miracle Complexion Sponge from senior director of commerce audience & analytics Lexi Herrick

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“This complexion sponge is really high-quality and effective. I find that it blends well without absorbing too much product, and has a gentle texture that never irritates or rubs too harshly on my skin. It also cleans well and can be used for much longer than many of the makeup sponges I’ve tried.” —Lexi Herrick, senior director of commerce audience & analytics

More to know

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• Bristle material: synthetic
• What’s included: 3 complexion brushes, 1 eye shadow brush, 1 sponge
• 400 Blush Brush (powder blush brush)
• 300 Deluxe Crease Brush (eye shadow brush)
• 402 Setting Brush (powder blush/highlighter brush)
• 200 Expert Face Brush (cream/liquid foundation)
• Sponge

Best for Advanced Users: Sephora Collection 8-Piece Pro Face and Eye Brush Set

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Sephora Collection

8-Piece Pro Face and Eye Brush Set

$99

Sephora

Why it's worth it: Before you assume an eight-piece brush set is only for makeup artists—or, ahem, beauty editors with overflowing kits—hear us out: Sephora Collection’s 8-Piece Pro Face and Eye Brush Set actually makes your routine easier, not more complicated. The lineup includes eight face and eye brushes that cover the essentials (foundation, powder, blush, highlight, concealer, and eye makeup), so you don’t have to keep improvising with whatever brush is closest.

Inspired by Sephora’s Pro brush line, each one features ultra-soft vegan fibers that pick up and blend product effortlessly, whether you’re working with powders, creams, or liquids. What’s more, everything comes packed in a sleek case that protects the brushes while you travel and doubles as a handy holder on your vanity—keeping them neatly in place instead of rolling everywhere.

Allure commerce editor Sarah Han using the Sephora 8-Piece Pro Face and Eye Brush Set

Sarah Han

Han after using the Sephora 8-Piece Pro Face and Eye Brush Set

Sarah Han

Tester feedback from commerce editor Sarah Han

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“Ever since I picked up the Sephora Pro Bronzer Brush #88 (a Best of Beauty winner!), it’s become my ride-or-die blush brush. It’s perfectly dense—not too much, not too little—key for someone who loves to pack on blush. Yes, I know it’s technically meant for bronzer, but that’s the beauty of this set—you can use whatever feels most comfortable/right for any step. (Likewise, I use the angled Pro Blush Brush for my contour.) While I only started with those two brushes, it made complete sense for me to pick up the entire set. The bristles across the board are so freakin’ soft and pick up pigment beautifully. I like how chic the all-black handles (and silver Sephora logo) look individually and all together, and the chic leather organizer is perfect for longer trips, when I have the suitcase space to plop it into.” —Sarah Han, commerce editor

More to know

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• Brush material: synthetic
• What’s included: 5 complexion brushes, 2 eye shadow brushes, 1 brow brush, and a case
• #56 Pro Foundation Brush
• #57 Pro Concealer Brush
• #59 Pro Powder Brush
• #93 Pro Blush Brush
• #98 Pro Highlighter Brush
• #15 Pro Eyeshadow Brush
• #27 Pro Crease Brush
• #20 Pro Brow Brush

Best for Beginners: Laura Geller 5-Pc Full Face Brush Set

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Laura Geller

5-Pc Full Face Brush Set

$49 $37 (24% off)

Amazon

Why it's worth it: If you’re a newbie, you might be convinced that applying makeup with your fingers works just fine, but the right brushes can make everything look smoother, more blended, and a lot easier. Laura Geller’s 5-Piece Full Face Brush Set is “especially great for beginners because it keeps things simple,” with three face brushes and two eye brushes that cover the essentials without overwhelming you, says Barose.

The lineup also works particularly well with Laura Geller’s signature baked powders, which are meant to be lightly swirled and buffed into skin. Use the angled brush to sweep on blush or bronzer, the classic bronzer brush to add warmth along the high points of your face, and the retractable airbrush kabuki—a dense, rounded brush with tightly packed bristles that buffs powder or foundation into skin for that smooth, diffused finish. Two eye shadow brushes round out the set for quick washes of color or softly blended smoky looks. They also come with super soft vegan bristles that won’t shed and will keep their shape over time.

More to know

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• Brush material: synthetic
• What’s included: 3 complexion brushes, 2 eye shadow brushes
• Angled Blush Brush
• Bronzer Brush
• Airbrush Kabuki Brush
• 2 Eyeshadow Brushes

Best for Sensitive Skin: Hourglass Vegan Brush Travel Set

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Hourglass

Vegan Brush Travel Set

$340

Nordstrom

$340

Sephora

Why it's worth it: If your skin gets irritated at the mere thought of scratchy makeup brushes, the Hourglass Vegan Travel Brush Set is an investment that makes sense. Each brush is made with ultra-soft, PETA-approved Taklon bristles—a synthetic fiber designed to mimic the feel of natural hair without the proteins that can sometimes trigger irritation. “These high-quality vegan brushes help apply makeup beautifully without the risk of allergic reactions to the bristles,” says Barose. The silky fibers glide over skin, blend seamlessly, and are easy to keep clean. The seven-piece lineup covers all the bases. It includes the dual-ended Ambient Lighting Edit brush for powders, bronzer, blush, and highlighter, along with precision eye brushes. You’ll also find the brand’s Vanish foundation (a 2024 Best of Beauty winner) and concealer brushes, which hug the contours of the face for seamless coverage.

A few thoughtful details make the set feel especially worth the splurge: Weighted metal handles offer better control while blending, and the sleek bronze case with a vegan leather roll keeps everything protected in transit. With a little care—regular gentle washing and letting them dry flat—they’ll stay soft, clean, and ready to blend for years.

More to know

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• Brush material: synthetic
• What’s included: 5 complexion brushes, 2 eye shadow brushes
• Ambient Lighting Edit Brush (powder, blush, bronzer brush)
• Veil Single Powder brush (setting powder brush)
• No 14 Detail Setting Brush (powder brush)
• No 6 Tapered Blender Brush (eye shadow brush)
• No 12 Beveled Shadow Brush (eye shadow brush)
• Vanish Seamless Finish Concealer Brush (concealer brush)
• Vanish Seamless Finish Foundation brush (foundation brush)

Frequently Asked Questions

What’s the difference between synthetic and natural-hair brushes?

The biggest difference between synthetic and natural-hair brushes comes down to the bristles themselves. Natural brushes are typically made from animal hair and can be great for picking up powders, but they may feel rougher on sensitive skin. Synthetic options are made from engineered fibers like Taklon. “Synthetic fibers tend to be gentler and more hygienic than natural hair brushes,” says Wagenblast. “Synthetic bristles are nonporous, so they’re less likely to trap bacteria, oils, or dead skin cells that can cause irritation.” Because of that smooth surface, they’re also easier to clean and tend to work well with a wide range of formulas—from liquids and creams to powders.

Can drugstore makeup brushes work as well as expensive ones?

Some of the best brushes don’t come with a luxury price tag. Sets like the Real Techniques’ Everyday Essentials in our roundup above prove you don’t need to spend a fortune for great performance. “It’s one of the besdrugstore brush kitst drugstore brush kits because it delivers professional performance at a very accessible price,” says Wagenblast. The brushes are “incredibly soft but still dense enough to pick up and distribute product evenly,” making them effective with both creams and powders. Wagenblast also notes that durability matters: These brushes “hold their shape and softness even after frequent washing,” which isn’t always the case with cheaper tools.

How do you clean makeup brushes?

Cleaning your makeup brushes regularly helps prevent product buildup, bacteria, and skin irritation. “I always recommend washing brushes at least once a week with a gentle cleanser like baby shampoo to keep them clean and maintain that softness,” says Wagenblast. To do it properly, swirl the brush bristles in lukewarm water with cleanser, gently massage out makeup residue, then rinse thoroughly. Once you’re done, just reshape the bristles and lay the brushes flat on a towel to dry. This way, you’ll avoid water messing with the glue inside the handle and keep the brush heads in good shape.

Meet the experts

• Nick Barose, a makeup artist based in New York City
• Thynna Wagenblast, a makeup artist based in New York City and Los Angeles
• Kierra Lanice Wray, a makeup artist based in Lansing, Michigan

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best makeup brush sets, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.